Why You Will Be Excited About This Role Imagine leading the marketing transformation for a brand that's been Queensland's most respected name in flooring for over 65 years. You'll own the complete marketing function for 55 stores across Queensland, NSW, ACT and Adelaide, with genuine autonomy to set strategy, allocate investment, and drive measurable growth. Transform a legacy brand into a contemporary marketing operation - multi-channel campaigns, eCommerce optimisation, and data-led decisions while protecting brand integrity. Drive measurable impact as your campaigns directly influence store traffic, qualified enquiries, and sales across the franchise network. Build and lead your marketing team (1-2 reports) with executive backing to execute a clear growth agenda. Why You Will Like Working Here You'll work with a business that's been respected for over six decades. The CEO and leadership team are actively investing in modernisation from systems to retail formats giving you genuine support for change. This organisation values longevity and quality relationships, with a franchise model where passionate business owners are personally invested in making your marketing work. Report directly to the CEO with weekly 1:1 so your ideas get heard and implemented quickly. Own your marketing budget and strategy with autonomy to invest where it matters most. Work from home 1-2 days per week with office base in regional Queensland. What You Will Be Working On; Multi-channel marketing strategy: Set and deliver campaigns across digital, social, PR and in-store channels that drive traffic, enquiries and sales across 55 locations. Marketing fund ownership: Plan, forecast, allocate and govern the marketing budget with transparent quarterly reporting to the franchise network and clear ROI tracking. Franchisee enablement: Provide Local Area Marketing toolkits, templates and guidance that enable store owners to execute locally with brand consistency. Digital & eCommerce: Drive the eCommerce clean-up project and improve digital effectiveness through better content, merchandising and conversion optimisation. Agency management: Lead relationships across creative, media, PR and digital agencies to deliver on-time, on-budget campaigns at best value. What Type Of Person Will Be Successful You're a senior marketing professional with retail franchise or consumer sector experience accountable for measurable network growth. You know how to set brand strategy and execute multi-channel, digital-first programs that deliver traffic, enquiries and sales. Demonstrated success with brand strategy and multi-channel campaign execution that drives commercial results. Strong digital marketing expertise: SEO/SEM, paid media, conversion optimisation, and eCommerce content. Marketing fund/budget governance experience: planning, forecasting, ROI reporting (franchise context ideal). Agency leadership across creative, media, PR and digital with clear briefs, SLA management and cost control. Experience enabling store networks including LAM, building toolkits, templates and training that drive adoption. Franchise-first collaboration, commercial data-driven rigor, and brand stewardship with modernisation discipline. If you've worked in roles like Marketing Manager, Retail Marketing Lead, Brand Manager, Multi-Site Marketing Manager, or Franchise Marketing Manager, we'd love to hear from you. How To Apply If you have most of the capabilities outlined and are excited about this opportunity, we encourage you to apply. Select Apply and attached your CV quoting reference 1462090. Confidential enquiries welcomed by Ian Hamilton on 0418 249 869 www.carrollconsulting.com.au
