Brand Manager Hardware & Home Improvement | FMCG Melbourne | Hybrid FourQuarters Recruitment is proud to be partnering with a market-leading FMCG business operating in the hardware and home improvement sector, with a portfolio of trusted brands sold through major hardware retailers, independents and specialist trade channels across Australia and New Zealand. This is a fantastic opportunity for a commercially minded Brand Manager to take ownership of a high-volume portfolio, working across brand strategy, innovation and integrated campaigns in a business that values strong execution and real-world impact. The Opportunity Reporting to the Head of Marketing, you’ll be responsible for driving brand growth across a portfolio of established hardware and home improvement brands. This role offers true end-to-end ownership — from annual brand planning and NPD through to go-to-market execution and in-market optimisation. You’ll work closely with Sales, Product, Operations and agency partners to ensure brands are positioned clearly, activated effectively in-store and online, and supported with strong commercial discipline. What You’ll Be Doing Develop and deliver annual brand plans aligned to category, channel and commercial objectives Own the NPD and innovation pipeline, including stage-gate processes, business cases and product launches Lead integrated marketing campaigns across retail, trade, digital, POS and shopper channels Manage brand budgets and contribute to commercial performance tracking (sales, margin, ROI) Use consumer, shopper and market insights to inform positioning, messaging and innovation Partner with Sales on ranging, retailer activations and trade engagement Manage agency partners and ensure consistent execution across all brand touchpoints What We’re Looking For Proven experience as a Brand Manager or Senior Assistant Brand Manager within FMCG Background in hardware, home improvement, household, garden, building products or consumer goods Strong commercial acumen, with experience managing budgets and performance drivers Hands-on experience delivering NPD and product launches Confident stakeholder manager, comfortable working cross-functionally with sales and operations Strategic thinker who enjoys being close to execution and seeing brands perform in market Why Join? Work on established, trusted brands with strong market presence Exposure to innovation, portfolio growth and senior decision-makers Collaborative, low-ego marketing culture Hybrid working and clear career progression pathways If you’re an FMCG Brand Manager with experience in hardware or adjacent categories and are looking for a role where you can genuinely own your brands and drive growth, we’d love to hear from you.
