Own and shape one of Australia’s most visible transport brands Newly created role for a high-energy, hands-on marketer ready to lead Split your time between Collins Street HQ and the action at Tullamarine Airport Brand Manager – SkyBus Melbourne CBD & Tullamarine Airport (50/50 split) SkyBus is one of Australia’s most recognisable transport brands, and we’re looking for a driven, high-energy Brand Manager to take ownership of this newly created role. This is an exciting chance to shape a high-profile service used by millions and put your stamp on a brand that moves people every day. We want someone who is hungry, confident, and ready to stand on their own two feet. Someone who thrives in fast-paced environments, loves being hands on, and brings fresh thinking to a brand with big ambitions. You will • Own the SkyBus brand across all customer touchpoints • Lead the development and execution of integrated marketing, digital, social, OOH and ATL activity • Drive awareness, engagement and conversion through smart, data-led marketing • Manage creative, media and digital agency partners with confidence • Develop content schedules, optimise social channels and elevate our digital presence • Review, brief and refine website and eCommerce enhancements • Support kerbside, signage, wayfinding and activation activity • Build and run market research programs to elevate customer insight • Work closely with the SkyBus leadership, Commercial, Finance and CX teams to deliver measurable outcomes What you bring • High energy, initiative and strong commercial instincts • A self-starter mindset with the confidence to work independently • 5 years in brand management (or 3 for rising talent with exceptional drive) • Experience in FMCG, retail or eCommerce-driven environments, the industry experience isn't as important • Strong digital capability and hands-on experience executing multichannel campaigns • Ability to juggle competing priorities and deliver in a dynamic environment • Excellent communication skills and sharp creative judgement Why this role stands out • A rare opportunity to own and grow a major Australian brand • A newly created role with room to stretch, shape and make an impact • Split your time between Kinetic’s Collins Street HQ and the heart of SkyBus operations at Tullamarine Airport • Work with a passionate team committed to delivering an exceptional experience for customers and the community How to apply • Please submit your CV and a brief cover letter outlining your suitability for the role We encourage you to apply early, as interviews will commence ASAP If you’re ambitious, energetic and ready to take charge of a brand with huge visibility, we’d love to hear from you.
