Introduction About the organisation: Melbourne Royal ® is a member-based, not-for-profit organisation that was formed in 1848 and the purpose is to celebrate agriculture, cultivate events and strengthen communities. Our Vision is for Melbourne Royal to be globally recognised as a seal of excellence, highly valued for: Showcasing food and beverage, produce and producers Presenting premier events, including but not limited to the Melbourne Royal Show Activating and creating vibrant event spaces at Melbourne Showgrounds. Every experience with our organisation and our people is designed to bring a smile to your face. From being a valued member to the awards, events and the venues we manage along with every other professional service we provide. We are cultivators of happiness . In 2021, our organisation rebranded from the ‘RASV’ to ‘Melbourne Royal®’ to signify the beginning of an exciting new era for our organisation in the lead up to celebrating 175 years in 2023. The rebranding to Melbourne Royal maximises our opportunities for business growth – developing new awards, new events, new venues, new services and membership and minimises our investment on creating new brands and logos as we innovate and create programs. Description As a Marketing Campaign Specialist at Melbourne Royal, you will play a pivotal role in developing, executing, and optimising marketing campaigns that align with our strategic goals. Your creativity and analytical skills will be essential in driving engagement and delivering measurable results. Your primary responsibilities will include: Collaborating with cross-functional teams to design effective marketing strategies tailored to various target audiences. Managing the end-to-end execution of marketing campaigns across multiple channels including digital, social media, email, and traditional platforms. Conducting market research to identify trends and insights that inform campaign development and positioning. Monitoring and analysing campaign performance metrics to assess effectiveness and guide future improvements. Creating compelling content for promotional materials, including advertisements, newsletters, and social media posts. Coordinating with external vendors such as graphic designers and media partners to ensure cohesive branding across all platforms. Assisting in the planning of events or promotions to enhance brand visibility and customer engagement. Staying up-to-date with industry developments and emerging technologies to keep our marketing efforts innovative. This position requires a proactive individual who can thrive in a fast-paced environment while managing multiple projects simultaneously. Your ability to think strategically combined with your attention to detail will be crucial in achieving Melbourne Royal's marketing objectives. Skills And Experiences Required skills Proficiency in digital marketing tools and platforms, including Google Analytics, social media advertising, and email marketing software. Strong analytical skills to assess campaign performance and optimise strategies accordingly. Excellent written and verbal communication skills for creating compelling content and engaging with stakeholders. Creativity in developing innovative marketing concepts and campaigns to drive brand awareness. Ability to work collaboratively within a team environment while also being self-motivated. Required experiences A minimum of 3 years’ experience in marketing or related fields, preferably within a campaign-focused role. Demonstrated experience in managing multi-channel marketing campaigns from conception to execution. Proven track record of successful lead generation and conversion through various marketing initiatives. Experience working with cross-functional teams, including sales, design, and product development. Familiarity with market research techniques and customer segmentation strategies.
