Expression of Interest: Data & Insights Manager (Marketing Data, Reporting & Insights) We are inviting expressions of interest for a Data & Insights Manager to lead marketing reporting, performance analysis and audience insights across a dynamic portfolio of large-scale events. This role is ideal for someone who can turn complex data into clear, commercially-driven insights — connecting marketing activity directly to revenue, audience growth and performance outcomes. The Opportunity: Reporting to the Head of Marketing (ANZ), you will play a critical role in shaping data-led decision making — delivering reporting, dashboards and actionable insights across marketing and ticketing activity. This is not a data engineering role. It is focused on marketing insights, performance and commercial impact . Key Responsibilities : Reporting & Dashboards Develop and maintain marketing and ticketing performance dashboards Deliver weekly, monthly and campaign-level reporting Track key metrics including sales, conversion, audience growth and ROI Build precinct-wide reporting across events and stakeholder groups Insights & Analysis Forecast demand and support lifecycle marketing strategy Analyse customer behaviour (purchase patterns, timing, location, frequency) Develop audience profiles and segmentation insights Identify high-value audiences and growth opportunities Provide recommendations to improve targeting, timing and campaign performance Support the development of broader audience growth strategies Campaign Performance & ROI Measure marketing contribution to ticket sales Analyse paid media performance and return on ad spend Track database growth and engagement metrics Support budget allocation decisions through data and insights Data Collaboration Partner with lifecycle and CRM teams on segmentation and audience logic Collaborate with central data teams on data sources and infrastructure Ensure alignment between marketing, ticketing and financial reporting Stakeholder Engagement Present insights and performance results to senior stakeholders Support monthly and quarterly performance reviews Translate complex data into clear, actionable commercial recommendations About You 5 years’ experience in marketing analytics, insights or reporting roles Strong Excel and data analysis capabilities Experience with BI tools (e.g. Looker or similar) SQL skills (preferred but not essential) Proven experience working with large datasets and marketing/sales data Strong understanding of marketing performance and ticketing metrics Ability to translate data into clear, commercially relevant insights Experience working cross-functionally with marketing, data and commercial teams Familiarity with Salesforce Marketing Cloud (preferred) Why Apply? Play a key role in shaping data-driven marketing strategy Work across a high-volume, fast-paced and commercially focused environment Influence decision making through insights that directly impact revenue and growth If this sounds like you, or you’re interested in learning more, feel free to reach out for a confidential discussion or submit your expression of interest.
