Expression of Interest: Senior Marketing Manager (AU & NZ) We are inviting expressions of interest for an experienced Senior Marketing Manager to lead the strategy, planning and delivery of marketing activity across a high-profile events and precinct environment. This is a senior leadership role, reporting directly to the CEO, responsible for shaping and localising the marketing strategy across the Australia & New Zealand market , while leading a high-performing team and working closely with global stakeholders. The Opportunity As the Senior Marketing Manager, you will take ownership of the regional marketing strategy — translating global direction into locally relevant, commercially impactful campaigns. You will lead a team of five across key marketing disciplines, while acting as the central point of alignment between local execution and global strategy. Key Responsibilities : Strategic Leadership Own and deliver the AU & NZ marketing strategy, aligned to global objectives Localise global campaigns and frameworks to suit regional audiences and market dynamics Identify growth opportunities across audience, revenue and brand positioning Partner with the CEO on strategic planning and business priorities Team Leadership Lead, mentor and develop a team of five across marketing functions Set clear priorities, workflows and performance expectations Foster a high-performance, collaborative and commercially focused culture Global & Stakeholder Management Act as the key liaison between global marketing teams and local execution Ensure alignment between global strategy and regional delivery Manage senior stakeholder relationships across internal and external partners Provide regular updates on performance, insights and opportunities Campaign Planning & Delivery Oversee the end-to-end campaign lifecycle: announcement, presale, on-sale, upsell, event comms and post-event activity Ensure campaigns are delivered on time, on brand and aligned to commercial objectives Oversee media strategy, including audience targeting, budgets and performance Ensure integration across CRM, paid media, social, customer communications and data Marketing Operations & Performance Ensure robust tracking, attribution and reporting frameworks are in place Oversee campaign performance, reporting and optimisation Translate data and insights into actionable strategy and continuous improvement Governance & Process Ensure marketing activity follows best-practice governance, approvals and processes Maintain oversight of budgets, planning and performance outcomes About You 8 years’ experience in senior marketing or marketing leadership roles Proven experience leading and developing high-performing marketing teams Strong background across integrated campaigns, digital, CRM and paid media Experience working with global teams and localising international strategies Strong commercial acumen with the ability to link marketing to revenue outcomes Excellent stakeholder management, influencing and communication skills Highly organised with the ability to manage multiple priorities in a fast-paced environment Why Apply? Report directly to the CEO and shape regional marketing strategy Lead a talented, multi-disciplinary marketing team Work across a high-profile, fast-paced events environment Play a key role in driving growth, performance and brand impact across AU & NZ If this sounds like you, or you’re interested in a confidential conversation, feel free to reach out or submit your expression of interest.
