This is a Senior Marketing, PR & Social Manager role with Grill'd based in Richmond, VIC, AU Grill'd Role Seniority - senior More about the Senior Marketing, PR & Social Manager role at Grill'd Are you a forward-thinking Marketing Leader, looking to drive PR, social & influencer campaigns that spark conversation for a growing brand? Come join us at Grill'd - where we want to blend bold creativity with commercial impact! Senior Marketing, PR & Social Manager Ready to shape a brand people actually talk about? At Grill’d, we’re not just in the burger business - we’re on a mission to redefine it . We exist to liberate burgers and give people permission to enjoy them in a way that feels good: healthy, conscious, and seriously delicious. Now, we’re looking for a Senior Marketing, PR & Social Manager to take our brand amplification to the next level. About the Role This is a big, visible role with real impact! You’ll lead the strategy and execution of PR, social (organic paid), and influencer marketing—creating bold, thumb-stopping ideas, activations and content development that get people talking. You’ll sit at the heart of our marketing team, partnering with creative, brand, and agency teams to deliver campaigns that don’t just look good - but drive real business results . You’ll also lead and inspire a team of three, building a high-performing, ideas-first culture. What You’ll Be Doing 1. Own the PR & Social Strategy - leading PR, social and influencer strategies, driving brand awareness, engagement & customer growth whilst keeping Grill'd at the centre of culture & conversation 2. Create Work That Cuts Through - develop bold, creative ideas that earn attraction - not just impressions and bring campaigns to life through PR, content, activations and influencer partnerships 3. Build Influencer & Media Relationships - collaborate with top-tier media, creators and talent agencies as well as leading end-to-end influencer campaigns and delivering stand-out media moments 4. Lead Social (Organic Paid) - own channel strategy across TikTok, Meta, Youtube and beyond, driving growth and engagement through best-in-class content 5. Drive Performance & Insights - track, measure & optimise campaigns across all channels, owning ROI and continuously looking to improve channel effectiveness 6. Lead & Inspire - develop and mentor a high-performing team by fostering creativity, ownership and bringing fresh thinking into the business What You Bring 6 years in PR, social or integrated marketing roles Proven success delivering campaigns that drive both brand and commercial outcomes Deep understanding of social platforms (organic & paid) and influencer marketing Strong commercial mindset with a focus on ROI Confident leader who can inspire teams and influence stakeholders A natural storyteller with a sharp eye for culture and trends Why Grill’d? Work on a brand people genuinely love Create campaigns that are culturally relevant and conversation-worthy Be part of a fast-paced, high-growth business Have real ownership and impact, not just execution Collaborate with passionate, driven, and down-to-earth people Our Values We live by Passion, Leadership, Ownership & Trust, and we bring them to life every day: Show up with energy and drive Support and elevate those around you Take accountability and deliver excellence Be real, honest, and respectful Ready to make some noise? If you’re a strategic thinker, creative leader, and culture-obsessed marketer who wants to build a brand people can’t ignore - we want to hear from you! Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Grill'd team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Owning the PR & social strategy ✨ Creating work that cuts through Building influencer & media relationships Key Strengths PR and social strategy Creative campaign development Team leadership Influencer marketing expertise Commercial mindset Storytelling ability A Final Note: This is a role with Grill'd not with Hatch.
