This isn't your standard retail leadership role. This is for someone who feels most at home on a trail, who understands the difference between waterproof and water-resistant, and who genuinely believes the right gear can change someone's entire adventure. If you're leading a store but wishing you were outside more often - this might be the move. About the business Premium outdoor adventure retailer located in Sydney CBD High-profile store with a loyal customer base who expect knowledgeable, expert service Strong brand reputation within the hiking and trail community Team of passionate outdoor enthusiasts who live and breathe the lifestyle The role As Senior Store Manager, you'll own the performance of this CBD store. This is a hands-on leadership role where you will be visible on the floor, coaching your team and delivering exceptional 1:1 service. Lead and inspire a team of retail professionals Drive sales through genuine product education and experience-based selling Build a culture where outdoor knowledge and passion are shared Maintain strong operational standards across stock, merchandising and store presentation Coach and develop team members through feedback, training and leadership on the floor Represent the brand authentically within the local outdoor community About you This is non-negotiable - you must have a genuine passion for the outdoors. Hiking, trail running, trekking, climbing, camping or similar adventures should be part of your lifestyle. Proven Store Management experience within retail Strong experience delivering premium 1:1 customer service Commercially minded with accountability for store performance Confident leading, coaching and motivating large or diverse teams Authentic enthusiasm for outdoor adventure and technical product Natural communicator who can engage customers with product knowledge Comfortable working in a fast-paced CBD environment If you don't get excited talking about gear, trails or your next adventure - this won't be the right role. What's in it for you $90-100K Super Generous staff discounts 4 days paid Volunteer Leave per year (full-time) * Opportunity to lead a respected CBD location within a brand that values passion as much as performance If you're ready to lead a store that aligns with your lifestyle - not just your CV - apply now. Job Reference 217313 To apply online, please click on the apply button. Alternatively, for a confidential discussion, please contact Sophie Mieglitz on smieglitz@frontlineretail.com.au quoting the reference number above, or check out our website for other available positions. www.frontlinerecruitmentgroup.com/retail SCR-sophie-mieglitz