As a General Manager Sales, you lead and execute the Australian sales strategy, driving growth across premium and specialty coffee channels nationwide. The role combines team leadership with key account development, market activation and brand expansion. Client Details Simonelli Group is a global coffee solutions company, bringing together world‑renowned brands including Nuova Simonelli, Victoria Arduino and 3TEMP. In Australia, the business is entering a significant sales transformation phase, with continued investment in market development, key accounts and community‑led activation initiatives. While the Group maintains a strong presence in premium and specialty coffee, its strategy in Australia also includes expanding reach into value‑driven and mainstream channels, particularly through the Nuova Simonelli brand. The Melbourne‑based team works closely with APAC and global functions, supported by an established local sales and after‑sales capability. Description Reporting nationally, this role owns sales execution across Australia, with responsibility spanning premium, specialty and value‑focused channels. Key Responsibilities Lead, coach and develop a local Sales and After‑Sales team, setting clear activity and revenue expectations while fostering a collaborative, accountable culture. Build and execute new business plans targeting specialty coffee accounts, roasters, HoReCa customers, national hospitality groups, and relevant hotel and restaurant chains. Grow and manage strategic key accounts, strengthening partner relationships while ensuring an exceptional after‑sales experience through the national service network. Drive market activation and community engagement initiatives, including specialty coffee networking and Coffee Beverage Community (CBC)‑style activities, to support pipeline growth and brand visibility. Own the national field cadence, including approximately 90 days of travel per year, maintaining strong customer and partner engagement across VIC, NSW, QLD and other key growth markets. Take ownership of commercial decision‑making in line with company guidelines, with support from local Finance and Legal teams, as well as APAC and global stakeholders. Collaborate closely with Marketing and Customer Care to align campaigns, content and service readiness with sales objectives. Track performance against KPIs, forecast accurately, and contribute to medium‑ and long‑term planning to support sustainable scale and revenue growth. Profile Proven experience leading sales teams and delivering results across new business acquisition and key account growth. Demonstrated success onboarding and expanding HoReCa customers, roasters, national hospitality groups and relevant chain accounts. Background in coffee equipment, roasting, or success selling into specialty coffee, hospitality and related commercial environments. Highly proactive and energetic leadership style, with the ability to motivate teams and build momentum across multiple brands. Strong stakeholder management skills across partners, distributors and service networks, with a clear understanding of the importance of after‑sales excellence. Melbourne‑based, with the ability to maintain a strong field presence and travel regularly across Australia. Job Offer Competitive base salary circa AU$130,000 to AU$140,000 plus super, car allowance and performance bonus. The opportunity to represent three globally respected coffee brands, supported by a strong local team and global organisation. A committed, positive team environment focused on the next phase of growth and market expansion. The chance to play a key role in further professionalising and scaling the Australian business, increasing revenue, capability and national footprint. To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact David Lodders on 61 3 9607 5683.
