Job Description ACCELERATE ONLINE SALES GROWTH • Accelerate growth with aggregators and build the B2B offering through key distributor partners. • Manage eComm execution across key accounts (Amazon, Coles, Woolworths) • Identify opportunities to partner, activate, share expertise, and drive mutual growth – implementing joint business plans with top customers • Adopt a test-and-learn approach, leveraging data to make informed decisions and pivot effectively • Drive Red Bull availability by driving distribution in existing customers and driving availability in new marketplaces EXECUTION OF STRATEGIC PROGRAMS AND TRADE INVESTMENT DELIVERY • Deliver the monthly business plan financial sales volume in serving units across all key accounts • Create and execute promotional programs for new business accounts • Manage retail media delivering insight led 360-degree execution by partnering with account teams • Provide recommendations to maximise sales effectiveness and ROI from customer activities • Keep within approved trade Investment budgets for permanent discounts, temporary price reduction and joint advertising targets DEVELOP AND EXECUTE NATIONAL ECOMMERCE ACCOUNT PLANS, THROUGH RED BULL ONLINE SUCCESS MEASURE • Work cross functionally on further improving and implementing Red Bull’s online merchandising standards • Increase Red Bull's online market share through the delivery of a strong joint business plan and increased sales • Negotiate trade plans to display an omni channel mindset through key activations S&OP • Understand and adhere to the company S&OP process and metrics, with mandatory participation and engagement in all meetings • Provide timely and accurate promotional forecasts, both with the customer, and support internal demand planning process • Liaise with finance in providing timely and accurate permanent discounts, temporary price reduction and joint advertising accruals • Be responsible for processing claims in the agreed timelines and all financial impacts in relation to responsible accounts • Manage the monthly trade spend reconciliation process CROSS FUNCTIONAL ENGAGEMENT • Ensure Red Bull looks like number one by working cross functionally with Brand Marketing, NAM’s and Category Development team to execute the ecommerce strategy through key customer moments • Be the champion of online execution, working closely with trade marketing and account managers to ensure Red Bull looks like the category leader across all accounts • Aid the finance team monthly on accruals and reconciliation of actual to forecast spend • Work with the Accounts teams on the delivery of claims processing, payments, and discounts ACTIVATION OF THE ‘WORLD OF RED BULL’ IN SELECTED KEY ACCOUNTS • Engage customer partners by bringing them into the ‘World of Red Bull” • Own key moments and create online events through an end to end online activation program (content, visibility, search). • Work with the brand team to develop & execute key occasions across customer portfolio
