Job Title: CRM Manager Location: Brisbane An industry-leading streetwear and lifestyle brand is seeking a CRM Manager to drive customer retention, engagement, and loyalty. This role is ideal for someone passionate about data-driven marketing, community building, and optimising customer journeys to boost repeat purchases and long-term value. Responsibilities Develop and implement CRM strategies to enhance engagement and lifetime value Manage CRM systems and ensure smooth integration with eCommerce and marketing platforms Create personalised, data-led campaigns across email, SMS, and loyalty channels Conduct segmentation, automation, and A/B testing to maximise performance Analyse customer behaviour and campaign results to refine retention strategies Lead the enhancement of loyalty programmes and lifecycle marketing initiatives Collaborate with internal teams to align CRM activity with wider marketing goals Ensure compliance with data privacy standards and best practices Qualifications 3–5 years’ experience in CRM, retention, or loyalty marketing (retail or eCommerce preferred) Strong understanding of customer segmentation, analytics, and personalisation Proficiency in CRM and marketing tools (e.g. Klaviyo, Shopify, Google Analytics) Skilled in A/B testing, automation, and lifecycle optimisation Excellent communication, analytical, and project management skills Benefits Dynamic and creative environment with a supportive team culture Genuine career development and growth opportunities Team discounts and recognition programmes Free onsite parking and flexible working environment If you’re passionate about building customer connections and driving loyalty through data-led marketing, we’d love to hear from you!
