With its head office in Brisbane and a strong presence across Australia, this Global brand is known for empowering customers to achieve their goals through flexible, trusted financial solutions. The Marketing team balances creativity with commercial rigour, delivering integrated campaigns that build loyalty and fuel growth. Sitting within the Global Brand & Marketing team, this role will own the strategy and execution of key customer and partner communications across email, social, web and review channels. You’ll play a critical role optimising journey mapping and automation through Salesforce, supporting customer engagement and retention while providing guidance to a local area marketing coordinator who partners closely with the Sales team. This is the perfect role for a hands-on customer lifecycle campaign marketer who loves translating customer insights into slick, effective communications What you’ll be doing: Manage automation journeys and trigger-based messaging across CRM Lead end-to-end campaign delivery across owned channels (email, SMS, social, web) Plan and execute lifecycle communications that support retention and uplift Craft compelling content for newsletters, blogs, and partner communications Analyse campaign performance and share insights that drive optimisation Support brand reputation management via online review channels Mentor and guide a Marketing Coordinator in delivering local area marketing activity What we’re looking for: You know how to balance storytelling with strategy — delivering content that connects, converts and feels on-brand every time. You’re confident presenting ideas, managing workflows and collaborating with stakeholders, while still getting your hands dirty with the detail. Your background will include: Experience delivering integrated, multi-channel campaigns (at least 5 years) Experience in building automation journeys and trigger-based messaging across CRM Strong eDM experience in both content and delivery CRM / lifecycle marketing experience (such as HubSpot, Salesforce MC or similar) Familiarity with analytics tools to report and optimise performance A proactive approach and comfort managing multiple priorities Ideally some experience with creative briefing and supplier coordination Previous experience managing people or a readiness to step up into a leadership role Why you’ll love working here: High-trust hybrid model (2–3 days in office) A supportive and values-driven marketing team Opportunity to take real ownership of channels and campaigns Growth, learning and career development baked in A business with purpose and social impact at the heart of what they do If this sounds like your kind of move, let's talk. Call Cass Barker, Director at Gybe Consulting 0431 625 791 cassbarker@gybeconsulting.com.au To apply, please submit your cover letter and CV in word format below.
