Overview: Hiring a data-driven Senior Lifecycle Marketing & Retention Manager to own the strategy and execution of multi-channel lifecycle programs that drive activation, engagement, and long-term retention. The role partners with product, growth, data, and customer success to deliver measurable lifts in LTV while reducing churn. Key responsibilities: Strategy and roadmap: Define the end-to-end lifecycle strategy across onboarding, activation, engagement, expansion, cross-sell, win-back, and churn prevention. Journey design: Map customer journeys and build automated, behavior-based flows across email, push, in-app, SMS, and on-site messaging. Campaign execution: Plan and launch always-on programs and seasonal campaigns, including audience segmentation, content briefs, and QA. Experimentation: Run A/B and multivariate tests on messaging, timing, incentives, and channels; scale winners and document learnings. Segmentation and personalization: Build scalable segments and dynamic content using demographics, behavior, lifecycle stage, and predicted value. Analytics and reporting: Own lifecycle dashboards and KPIs (activation, retention, churn, MAU/DAU, reactivation, ARPU/LTV). Translate insights into actions. Churn reduction: Identify at-risk cohorts, design save offers and educational nudges, and collaborate with support and product on root-cause fixes. Cross-functional collaboration: Partner with product on event tracking and trigger logic, growth on paid-to-owned handoffs, and data on attribution and forecasting. Compliance and deliverability: Ensure CAN-SPAM, GDPR, CASL compliance; monitor deliverability and sender reputation; maintain list hygiene. Team and vendor management: Coach a small team and manage Martech partners, budgets, and contracts. Skills and qualifications: Experience: 2–8 years in lifecycle, CRM, or retention marketing with proven ownership of KPIs; 2 years leading programs or people. Channel expertise: Hands-on with email, push, in-app, onsite modals, and SMS, including automated and transactional messaging. Tools: Proficiency with platforms such as Braze, Iterable, HubSpot, Customer.io, Salesforce Marketing Cloud, or similar; familiarity with analytics tools (Mixpanel, Amplitude, GA). Data fluency: Comfortable with event schemas, cohorting, and funnel analysis; basic SQL or Looker/Tableau skills are a plus. Testing mindset: Strong grasp of experimental design, sample sizing, and statistical significance. Copy and creative: Ability to brief compelling, clear messaging aligned to brand and lifecycle stage. Project management: Excellent prioritization, organization, and stakeholder communication in a fast-moving environment. Compliance knowledge: Understanding of privacy, consent, and deliverability best practices. Success metrics: Improved activation and onboarding completion rates Higher feature adoption and engagement depth Reduced voluntary and involuntary churn Increased reactivation and win-back rates Growth in ARPU/LTV and net revenue retention Benefits: Remote-friendly work with flexible hours Competitive compensation with performance incentives Health and wellness benefits Professional development budget and clear growth path Collaborative team culture focused on outcomes Employment type: Full-time, permanent Work location: Remote Job Types: Full-time, Permanent Work Location: Remote
