Job Description The CRM Specialist – Tech & Data plays a pivotal role in enabling Montu Group’s data-powered CRM strategy across all of our brands. This role will support the design, build and optimisation of CRM journeys and communications through hands-on execution within Braze and across the broader CRM tech stack. As a Braze superuser , you’ll work closely with the Lifecycle, Performance, and Operations teams to implement personalised, multi-channel communications. You’ll ensure journeys are technically sound, data is flowing correctly and CRM systems are scalable, stable, and compliant. This is a role for someone who thrives in both the detail and the system-level thinking — turning briefs into structured, automated, and high-impact patient experiences. What You’ll Do Build & Deploy Journeys – Create, QA, and launch targeted campaigns in Braze (email, SMS, content cards, in-app messaging) with precision and attention to detail. Personalisation at Scale – Use Liquid, dynamic content, and modular templates to deliver tailored patient and practitioner experiences. Data-Driven Execution – Configure attributes, events, and tags to power segmentation, triggers, and personalisation. Platform Performance – Monitor and troubleshoot Braze journeys, ensuring data flows and audience logic run smoothly. Multi-Channel Optimisation – Integrate campaigns across web, app, and landing pages to enhance lifecycle communications. Compliance-First CRM – Maintain robust consent handling, preference centres, and compliance with Privacy Act, SPAM Act, and healthcare regulations . Enable & Educate – Train team members on Braze features, debugging, and best-practice workflows.
