This is a remote position. With exciting new client wins, REBORN is looking for a Freelance Social Media Manager to join our team up-to 3 days per week. We’re a creative media agency built on pace, performance, and passion, partnering with FMCG, tourism, wellness, fashion, and beauty brands to create work that resonates and performs. This role is perfect for someone who blends social creative content instincts with performance smarts, someone who can develop strategy, shape content, and build engaging social presences that consumers love. You’ll work closely with our account and creative teams to deliver thumb-stopping content, manage day-to-day channels, and ensure our clients stand out across fashion, beauty, lifestyle, and beyond. THE ROLE: Lead the content strategy and planning for multiple fashion, beauty, and lifestyle brands across TikTok, Instagram, LinkedIn, and emerging platforms Develop and oversee the production of social-first content: copy, imagery, video, UGC integration, and trend-led creative ideas Partner with designers, creators, and editors to bring content concepts to life, ensuring they are on-brand and performance-optimised Manage social channels day-to-day: scheduling, engagement, and community conversations Track performance and compile monthly reports with insights and actionable recommendations Collaborate with the paid media team to ensure organic and paid content work hand in hand Contribute to pitches, campaign concepts, and creative workshops with a social-first lens Stay ahead of fashion, beauty, and lifestyle content trends — from TikTok sound memes to new Instagram formats — and bring fresh ideas to the table Requirements 8 years of experience managing social content and strategy for brands, ideally in an agency setting Proven portfolio of fashion, beauty, or lifestyle content. You know how to help brands connect to consumers Strong creative instincts and copywriting skills, with an eye for what makes content engaging and shareable Hands-on platform knowledge across Instagram, TikTok, LinkedIn, Facebook, and YouTube Data-driven approach, able to translate performance metrics into creative improvements Experience briefing and collaborating with designers, creators, or influencers on social-first content Highly organised, detail-focused, and comfortable working across multiple brands YOU’LL THRIVE HERE IF YOU Love blending creativity with strategy to make content that connects and converts Have a passion for fashion, beauty, and lifestyle brands and understand their tone, audiences, and pace Enjoy working flexibly and independently, but also love being part of a close-knit team Keep your finger firmly on the pulse of trends, platforms, and cultural moments Benefits Remote-first with overlap to Sydney hours a must. Exposure to diverse and high-profile clients like Unilever, Life Savers, Manicare and more. Join a senior, grounded team that values craft, care, and collaboration Opportunity to shape social media thinking across both client work and REBORN’s own profile ABOUT REBORN For almost 17 years, REBORN has been an independent agency built on strong culture and smart, effective work. We partner with brands across FMCG, Tourism, and Health & Wellness to deliver campaigns that combine creativity with performance.
