Job Description As the Digital Experience Specialist for COS Australia, you will play a key role in delivering a compelling and commercially-driven customer journey across our digital channels. With a strong eye for visual merchandising and content planning, you will ensure that our online experience reflects the COS brand and inspires conversion. You will lead the creation and execution of on-site content, campaign storytelling, and product presentation aligned to customer insights and the COS commercial calendar. Your focus will be on showcasing the right products at the right time, delivering clear and consistent messaging, and upholding the brand identity across cos.com, newsletters, and other digital touchpoints. The Digital Experience Specialist reports to the E-Commerce Manager in Australia. What you will do: Manage and optimize the customer experience across our digital channels (cos.com, Instagram, newsletters, and automated email programs) in Australia. Translate the regional commercial plan into an actionable content strategy that drives strong commercial performance, aligning with the COS brand direction. Create engaging content, optimize website features, and ensure effective category merchandising to enhance the shopping experience, driving sales and conversion rates. Keep track of product availability, ensuring content is aligned with the commercial calendar and showcasing the most relevant products. Work with global and regional teams to identify and test enhancements to content layout, navigation, and merchandising impact, driven by commercial and customer insights. Analyze sales performance, web analytics, user behavior, and heatmapping to identify opportunities to boost digital sales, improve profit, enhance brand perception, and drive customer lifetime value. Work closely with team members across marketing, merchandising, CRM, digital performance, and website experience to ensure seamless execution of digital strategies and activities. Work closely with local and regional stakeholders to ensure timely product enrichment, content execution, and performance optimisation. Partner with the Global Digital Experience and Global Content Team to ensure strong product placement and communication that is commercially and visually impactful. Regularly report on digital performance, including weekly, monthly, and ad hoc reports, offering insights for continual improvement.
