About Us Pacific Automation helps industrial operations specify, source and supply with certainty. We combine application knowledge, reliable supply and compliance depth so that engineering, maintenance and procurement teams can make the right call faster, with less risk, less friction, and confidence the product will perform. We’re not just a catalogue. We’re a technical partner built for the realities of Australian resources and manufacturing. Our brand promise: Right product — on time. About the Role As our Digital Marketing Specialist, you will manage and execute digital marketing campaigns in line with our Marketing and Business Strategies. Reporting to the Marketing Manager, you will drive customer acquisition, engagement, and conversion across digital channels, with a strong focus on Zoho Marketing Automation, EDM campaigns, nurture programs, and campaign performance. You will be someone who actively seeks out what works, documents it, and applies those learnings to continuously improve results. Key Responsibilities Develop and manage targeted EDM campaigns, landing pages, and digital assets aligned to campaign briefs. Plan and implement digital marketing campaigns across channels, ensuring seamless roll-out aligned to business objectives. Build and manage email automation programs in Zoho Marketing Automation including onboarding, nurture, abandon cart, win-back, and post-purchase flows. Design customer journey logic with a focus on user experience and document workflows as SOPs for continuity. Manage Zoho CRM segmentation to support personalised campaigns and ensure alignment with automation workflows. Oversee search and display campaign performance with agency support and maintain UTM tracking frameworks. Report regularly on EDM, SEM, and paid social performance tracking ROI, CTR, CPA, and MQL volume. Conduct campaign post-mortems: identify what worked, document it, and apply those learnings to future campaigns. Brief the Content and Design Specialist to align organic social posts with active campaign activity. Support events, trade shows, through Zoho Forms lead capture, workflow setup, and post-event engagement sequences. Manage the subscriber list and preference centre development, and work alongside the Content Specialist on eNewsletter engagement and ongoing optimisation. What We’re Looking For The ideal candidate will bring hands-on experience in digital marketing, particularly in campaign project management, marketing automation, LinkedIn Ads, CRM tools, and EDM execution. You will be a proactive problem solver with a ‘test, learn, repeat’ mindset. Someone who identifies what performs, documents the process, and applies it across future campaigns. A strong understanding of website user experience and how digital touchpoints connect across the customer journey for high conversion paths is ideal. Hands-on experience with Zoho Marketing Automation / Zoho Campaigns or equivalent automation platform. Proficient in SEM campaign management (Google Ads / Bing), agency liaison, and LinkedIn Ads campaign management including audience targeting and lead generation. Experienced in CRM segmentation, UTM tracking, and performance reporting. Well-versed in customer journey mapping, website user experience, and landing page optimisation across digital channels. Highly organised with a habit of building SOPs and capturing process documentation. Comfortable in a B2B environment with technical, industrial buyer audiences. Our Core Values Our people are central to Pacific Automation. We are looking for someone who fits our team and can live and breathe our five core values: Help People Trust Matters Build Community Be Better Keep Growing Why Join Us? Flexible working arrangements are tailored to support work-life balance. Onsite parking and easy office access. Access to Employee Assistance Programs for you and your family. Competitive salary with opportunities for professional development and growth. Become part of a supportive and positive team environment where effort and performance are recognised and celebrated. Apply Today If you are passionate about digital marketing and excited to bring structure, automation expertise, and fresh ideas to an industry leader, apply today!
