Responsibilities ● Develop, create and publish engaging digital content across social media platforms, websites and other online channels to promote Shape Up Boxing & Fitness services, training programs, special events and membership offerings. ● Plan, coordinate and schedule the release of marketing content, ensuring consistent communication of the gym’s brand identity, training philosophy and promotional campaigns across digital platforms. ● Produce high-quality multimedia content, including promotional videos, training highlights, member success stories, photographs, social media posts and written marketing materials designed to attract and retain clients. ● Collaborate with coaches, trainers and management to identify content opportunities that showcase training sessions, boxing techniques, fitness programs, competitions and community engagement activities. ● Monitor and analyse the performance of digital marketing campaigns, social media engagement and website traffic using analytical tools, providing regular reports and recommendations to improve marketing outcomes. ● Evaluate audience engagement metrics, customer behaviour and platform insights to identify trends and optimise content strategies aimed at increasing membership enquiries, client retention and brand awareness. ● Conduct keyword research and implement search engine optimisation (SEO) techniques to improve the visibility of the gym’s website, online content and promotional materials in search engine results. ● Review and update existing digital content to enhance audience engagement, improve search engine performance and ensure information regarding classes, services and promotions remains accurate and relevant. ● Research developments within the fitness, boxing and wellness industries to identify emerging trends, content opportunities and innovative marketing approaches that support business growth. ● Assist in the planning and promotion of boxing events, fitness challenges, workshops and special programs through targeted digital marketing campaigns and content initiatives. ● Maintain content calendars and coordinate digital marketing activities to ensure the timely publication of promotional materials, seasonal campaigns and business announcements. ● Support the growth of the gym’s online community by engaging with followers, responding to audience interactions and creating content designed to strengthen customer relationships and increase brand loyalty. Desired Skills & Qualifications ● At least a Bachelor Degree and 3 years of experience. ● The position is focused on the creation, publication and management of digital content, including videos, photographs, graphics and social media materials that promote the services of Shape Up Boxing & Fitness. The role supports audience engagement and brand visibility through content production and performance monitoring, rather than undertaking the broader strategic, budgeting and market analysis responsibilities typically associated with a Marketing Specialist. This reflects the genuine operational need of the business for a dedicated Content Creator.
