Meta Campaign Specialist Location: Unley, SA Employment Type: Full-time Salary: $70,000 – $80,000 Super (Depending on experience) About Us Just Quality is a growing National Home Improvement company, with it's Head Office based in Unley, South Australia. We help homeowners improve their homes with quality outdoor blinds, roller shutters, roofing, pergolas, decking, artificial turf, paving and more. We are looking for a hands-on Meta Campaign Specialist to manage and optimise our Meta advertising campaigns across Facebook and Instagram. This role is ideal for someone who enjoys performance marketing, understands lead generation, and knows how to use campaign data to improve results. About the Role As our Meta Campaign Specialist, you will be responsible for building, managing, monitoring and improving Meta ad campaigns for our product range. You will work closely with the marketing team to generate quality leads, improve campaign performance and support business growth. You will need to be confident using Meta Ads Manager, reading campaign data, identifying trends and making practical recommendations based on performance. Key Responsibilities Build, manage and optimise Meta campaigns across Facebook and Instagram Monitor campaign performance, budgets, audiences, creatives and lead quality Analyse campaign data and provide clear insights and recommendations Use Excel, Google Sheets or other reporting tools to track performance Test ad creatives, audiences, placements and campaign structures Work with the marketing team to improve lead volume and lead quality Identify opportunities to reduce cost per lead and improve conversion rates Prepare regular performance reports Stay up to date with Meta advertising changes, trends and best practices Support creative planning for ads, including copy, image and video ideas About You You are data-driven, organised and confident working with paid social campaigns. You understand that strong Meta advertising is not only about launching campaigns, but also about reading the data, testing ideas and improving results over time. You enjoy problem-solving, spotting trends and finding ways to make campaigns perform better. Required Skills and Experience Minimum 2 years of experience running Meta advertising campaigns Strong experience with Meta Ads Manager Good understanding of Facebook and Instagram lead generation campaigns Strong data analysis skills Confident using Excel, Google Sheets or other data analysis/reporting tools Ability to interpret campaign metrics and explain what they mean Strong attention to detail Good communication and problem-solving skills Ability to manage multiple campaigns at the same time Highly Regarded Experience with image or video editing Experience creating or editing ad creatives Experience with Canva, Adobe Creative Suite, CapCut or similar tools Experience in home improvement, trades, construction, retail or lead generation businesses Experience with landing pages, Google Analytics, CRM systems or email marketing platforms What We Offer A hands-on role where your work has a direct impact on business growth A supportive team environment The opportunity to work across a wide range of home improvement products Room to test, improve and bring new ideas to the table Competitive salary based on experience How to Apply If you are confident with Meta campaigns, enjoy working with data and want to help grow a well-established Adelaide business, we would love to hear from you. Please apply with your resume and a short cover letter outlining your Meta advertising experience.
