About In this role, you’ll plan, execute, optimise and report on paid media activity across a diverse portfolio. You’ll lead full‑funnel performance strategy, technical implementation and continuous optimisation to drive qualified leads and commercial outcomes. This is a permanent full‑time position with the flexibility to work remotely or from their Southport Head Office. About the Company This organisation is a long‑standing not‑for‑profit with more than 47 years of experience supporting communities across Australia. Operating across 100 locations — and now expanding internationally — they deliver a wide range of services including employment programs, vocational training, apprenticeships, mentoring, specialist schools, inclusive employment initiatives and allied health. Their purpose is clear: to make skills, education and employment accessible to every person, empowering individuals to create their own world of unbounded possibilities. They are now seeking a Digital Marketing Specialist – Performance to elevate their paid media capability across multiple brands. Key Responsibilities Manage and optimise paid campaigns across Google Ads (including Grants), Meta, LinkedIn, TikTok and Microsoft Ads Maintain strong control of CPL/CPA efficiency, bidding strategies, pacing and audience segmentation Develop full‑funnel paid media strategies including campaign plans, budget allocations and testing roadmaps Lead structured A/B testing across ad copy, creative, audiences and landing pages Build and maintain GA4 GTM tracking to ensure accurate attribution, consistent UTMs and clean data Troubleshoot tracking issues and implement best‑practice measurement frameworks Create and maintain Looker Studio dashboards and deliver weekly insights and monthly executive reporting Analyse channel, audience and landing page performance to drive continuous optimisation Collaborate with Brand, Content, CRM and Web teams to align creative, messaging, automations and CRO initiatives Manage workflow and task visibility within Asana About You 5 years of hands‑on performance media experience in multi‑brand or high‑volume environments Advanced proficiency in Google Ads and Meta, with experience across LinkedIn/TikTok Ads highly regarded Strong technical capability across GA4, GTM, attribution models, event tracking and integrations Experience building Looker Studio dashboards and turning data into actionable insights Proven success in CPL reduction, optimisation and scaling Strong ad copywriting skills and the ability to brief creative assets Excellent communication and stakeholder management skills Ability to manage multiple brands, competing priorities and tight deadlines Google Ads and Meta certifications (or willingness to obtain) Desirable: experience with CRM platforms, automation tools (Zapier/Make) and CRO methodologies Benefits Paid Christmas shutdown (3 days of paid annual leave) Additional “My Day” of leave Competitive salary Paid parental leave Retail discounts Professional development and training Career progression and internal mobility Employee Assistance Program Flexible and hybrid work options Tools of the trade Next Steps If you are interested in applying then click "APPLY NOW". For a discussion about the role, reach out to Jess at jess@justdigitalpeople.com.au Recruitment for this role is commencing immediately. This organisation is committed to the safety and wellbeing of children and vulnerable people, maintaining a culture of zero tolerance for abuse. Employment is subject to satisfactory screening, including criminal history and relevant working with children checks.
