Position Overview: The e-Boutique Digital & Administration Coordinator is responsible for delivering a seamless online customer experience by managing customer communication, ensuring accurate order processing, maintaining stock integrity, and supporting digital operations. This role provides a critical link between customers, warehouse, and retail teams while upholding Morrison’s brand standards across all e-commerce touchpoints. Key Responsibilities: Respond to customer enquiries via phone and email in a timely, professional, and brand-aligned manner. Provide styling advice and product recommendations to drive conversion and customer engagement. Manage customer orders, returns, and exchanges accurately and efficiently. Process all online orders and fulfilment activities with 100% accuracy and within service-level expectations. Coordinate stock allocation, inventory management, and transfers in collaboration with warehouse and retail teams. Maintain accurate reporting, documentation, and administrative support for e-commerce operations. Conduct regular site audits to ensure product, pricing, stock, and visual merchandising accuracy. Monitor trends, competitor activity, and customer feedback, providing insights and recommendations for improvement. Desired Skills & Experience: Previous experience in Fashion Retail, Customer Service or Digital role. Strong written and verbal communication skills A positive “can do” attitude and a willingness to problem solve in a collaborative environment. Excellent attention to detail and organisational abilities Ability to manage multiple tasks and priorities effectively Past Experience with Shopify and Retail Express is highly favourable Basic knowledge of inventory management and retail operations preferred