ABOUT US At Lightforce Group, we are a family-owned group of innovative, aligned, and leading businesses, dedicated to delivering high-quality products and services in Australia and global markets. We pride ourselves on our reputation for innovation, quality, and commitment to our people, customers, and community. As a global leader in designing and manufacturing innovative lighting equipment, optics and firearms. Whether it be camping in the wilderness or a hunting expedition, Lightforce Group is there to light the way. Lightforce exports to more than 50 countries, supplying products that are designed and manufactured to deliver performance in the most hostile conditions. Our brands include Lightforce, Nightforce, Force Ordnance, APRS, GunForce and Paroo Pastoral. THE OPPORTUNITY Located conveniently on the city fringe, in Hindmarsh, we are seeking an enthusiastic Social Media Coordinator with a bright, positive attitude and energy to manage and grow our social media presence across platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube. This is a busy, multitasking role in a fast-paced small-to-medium business environment, requiring someone who is flexible, comfortable with frequent changes in tasks, and ready to jump in wherever needed. Reporting to the Marketing Manager, you will be responsible for delivering engaging content, supporting campaigns and product launches, and connecting with our community to strengthen brand awareness. If you’re someone who enjoys the outdoors, has an interest in 4x4 and automotive adventures, and loves creating engaging content, this role is perfect for you. OUR KEY BENEFITS Flexible start and finish times Annual flu vaccination and skin cancer screening program Peer to peer instant reward and recognition program Salary sacrifice superannuation, a car through novated leasing, or an additional week of annual leave A Gift card on your birthday and at Christmas, plus a fully catered Christmas lunch event Very generous staff pricing on Lightforce branded products Discounts on Commonwealth Bank products and access to the Commbank Lifestyle benefits program 3 sessions per annum of our employee assistance program provided by CHG Volunteer 1 day per year (use your personal leave) KEY RESPONSIBILITIES Manage day-to-day social media activity across multiple platforms, scheduling and publishing content in line with the marketing calendar. Create engaging content including written posts, graphics, photos, videos, short-form content, and user-generated content (UGC). Respond to customer enquiries and online comments professionally and promptly. Support digital marketing campaigns, promotions, product launches, and events. Monitor social media performance and prepare regular reports with insights and recommendations. Collaborate with internal teams and external contributors to coordinate content and maintain brand alignment. Identify opportunities to increase brand awareness through partnerships with influencers, ambassadors, and community-generated content. ABOUT YOU You will have the opportunity to bring: Tertiary qualifications in Marketing, Communications, Digital Media, or related field. Minimum of 2 years’ experience in a social media coordinator role or similar. Proficient in Canva, Adobe Creative Suite, social media scheduling/analytics tools, photography, and videography. Flexible, adaptable, and comfortable managing multiple competing priorities in a busy environment. Bright, positive attitude, with energy, enthusiasm, and a proactive approach. Interested in the outdoors, 4x4 vehicles, and automotive culture is highly regarded. Strong communication, creativity, and problem-solving skills. Up-to-date with social media trends, tools, and best practices. Ability to work from the office 5 days per week where work from home is offered on an ad hoc basis only. If you are passionate about social media, love creating content that engages and inspires, and thrive in a fast-paced, dynamic environment, we want to hear from you! We are committed to fostering a diverse, inclusive, and safe workplace where all individuals regardless of background, experience, or identity, feel valued and respected. All hiring decisions are based solely on individual merit and alignment with requirements of the role. Applicants can request a reasonable adjustment at any stage during the recruitment process by getting in touch with our People & Culture team to discuss their needs in confidence.
