Job Description What you’ll be doing As the Paid Growth Strategist at carsales, you’ll be responsible for identifying and executing growth initiatives across both our buy and sell product portfolios. You’ll combine brand and performance thinking, use data to uncover new opportunities, and partner closely with Marketing and Product teams to test, learn and scale what works. You’ll Own end-to-end paid media strategy and execution across search (SEM), social and programmatic channels – balancing brand and performance to deliver efficient growth. Work alongside Marketing Automation and SEO teams to build cross-channel compounding strategies Build and maintain a clear testing roadmap (audiences, creative and channel mix), turning hypotheses into learnings you can scale. Define audience segmentation approaches (including CDP activation where relevant) to improve acquisition efficiency and conversion across web and app. Partner with Brand/Creative to develop and iterate on creative that performs, including testing variations (e.g., UGC/influencer-led content) aligned to growth hypotheses. Manage budgets and pacing, optimise to agreed performance targets, and proactively recommend investment shifts based on results and opportunity. Identify, build and execute search strategies using tactics such as feed-based optimisations and custom bidding. Translate performance into clear insights and actions, providing regular reporting, recommendations and decision support to key stakeholders. Coach and uplift paid media specialists through knowledge sharing, development and best practice documentation (this role has no direct reports).
