About the company Liebherr’s decades of experience, knowledge, and dedication to the highest quality and most reliable technologies makes us a respected leader and a trustworthy partner to industry. We sell and service Earthmoving and Material handling equipment, mining equipment, mobile cranes, tower cranes, maritime cranes as well as foundation and piling equipment throughout Australia and New Zealand. Are you ready to join the family? About the Role: The Marketing Specialist supports the development and execution of national marketing initiatives across Liebherr-Australia’s Mining division, with a strong focus on digital marketing performance, audience engagement, and content-led storytelling. The role is responsible for creating and managing platform-specific content and marketing assets across digital, social media, campaigns, events, website, and customer communications, ensuring content is tailored to the audience, channel, and business objective to maximise engagement and effectiveness. A key focus of the position is digital attribution, analytics, and campaign optimisation, including tracking performance across channels, analysing audience behaviour, measuring ROI, and providing insights to continuously improve marketing outcomes and customer engagement. Working closely with internal stakeholders and external suppliers, the Marketing Specialist manages projects end-to-end while maintaining brand governance, consistency, and high-quality execution across all touchpoints. This role is available in either Brisbane or Perth branches. Key Responsibilities Deliver end-to-end marketing campaigns across digital, content, and brand channels Partner with Sales, Customer Support, and global stakeholders to align marketing priorities Support pipeline development through consistent, targeted marketing activity Drive data-led insights, reporting, and campaign performance tracking through platforms like Google Analytics and Social Media Management tools (Emplify or equivalent) Maintain brand consistency and governance across multiple regions About you Degree in Marketing, Communications or related field At least 5 years experience in Marketing with a focus in social media and content strategy – preferably in a blue collar industry (desirable) Solid background in content creation and exposure to Meta Suite and LinkedIn Experience with Adobe Suite platforms (Premier Pro, Illustrator etc) and Canva Benefits Global Company, privately owned – Job Stability Generous employee benefits, including 5 days bonus leave days, paid parental leave, early access to Long Service Leave Ongoing Development and career progression Generous discounts for goods & services via our employee benefits program inc. Woolworths, JB Hi Fi & much Culture We are dedicated to seeing our employees work together in an environment that fosters the true meaning of collaboration; a culture that creates the highest quality, cutting-edge products, long-lasting relationships, and improved organisational and individual capabilities. We aim to give our employees an opportunity to grow and develop their careers Diversity and Inclusion Diversity and inclusion sit at the heart of the Liebherr Group’s Core Values. We are committed to building a workforce that is representative of the communities in which we live, work and operate. Our culture thrives on mutual respect, teamwork and diversity of thought in the workplace How to apply Please apply via the link below - Candidates are advised that interviews may commence before closing date. Liebherr Australia would like to thank you for submitting your application. No agencies or third parties please. Beware of Recruitment Scams: Liebherr never charges any fees at any point in the recruitment process. If you are contacted through unofficial channels and asked to pay money, cover travel expenses, or provide personal documents, this is fraudulent activity. Only verify vacancies on the official Liebherr careers website. Never make payments or disclose sensitive personal information.
