Job Description What you’ll be doing This is a 12-month maternity leave cover role and sits at the centre of driving end-to-end growth through a highly optimised, data-led paid media function. You’ll shape and execute a full-funnel strategy, using experimentation, AI and automation to continuously improve performance, while working closely with cross-functional teams to deliver measurable commercial outcomes. Define and lead a full-funnel paid media strategy across Search (SA360), Social (meta, TikTok), Programmatic (DV360, Criteo, RTB House), Video on demand, and ATL Continuously evolve strategies based on insights, not opinions Manage how the paid media budget is deployed to drive maximum incremental impact Identify and prioritise the highest-leverage growth opportunities across channels, audiences, and the customer journey Build and drive a rigorous experimentation roadmap, focused on what actually moves the needle Leverage AI and automation to scale performance, efficiency, and insight generation across paid media Identify opportunities to apply AI across bidding and budget allocation, creative generation and testing at scale, audience modelling and expansion, and predictive performance and forecasting Partner with data and engineering teams to unlock first-party data and machine learning capabilities Partner with Marketing Automation, Data, and Product teams to activate CDP audiences across paid channels, improving targeting, suppression, retargeting and lifecycle-based acquisition. Use data to make clear, confident decisions on where to scale, optimise, or stop investment Challenge assumptions, push for better, and hold a high bar for performance Work cross-functionally with product, marketing automation, brand, creative, and data teams to unlock end-to-end growth Lead and develop a high-performing team, setting clear direction and standards
