This is a Senior Supporter Lifecycle Specialist role with The Salvation Army Australia based in Blackburn, VIC, AU The Salvation Army Australia Role Seniority - senior More about the Senior Supporter Lifecycle Specialist role at The Salvation Army Australia Number of Positions Available: 1 ABOUT US The Salvation Army is a Christian movement and one of Australia's largest and most-loved charities. We believe in doing good that transforms lives and futures for the better. It is this belief which drives us to find new ways and places where we can make a difference. From times of personal crisis to moments of national grief, we are always here — providing support, safety, community, and opportunity. About the Role: We’re looking for a strategic and motivated Senior Supporter Lifecycle Specialist to shape how our supporters engage with us. In this role, you’ll lead the development of lifecycle and engagement strategies that drive growth, strengthen loyalty, and maximise long-term donor value. Working closely with key stakeholders, you will translate insights into clear, actionable strategies that support both new and ongoing fundraising programs. You’ll define the end-to-end supporter experience, ensuring each touchpoint is purposeful, well-timed, and aligned to both supporter needs and organisational objectives. What you’ll be responsible for Developing end-to-end lifecycle and engagement strategies across key audiences, from acquisition through to long-term retention and value growth Establishing best-in-class omni-channel engagement strategies and journey frameworks that improve conversion and lifetime value Leading the development of go-to-market strategies for new products and initiatives, including audience targeting, channel strategy, and core messaging Partnering with data and insight teams to translate complex audience and performance data into clear, actionable lifecycle growth strategies, identifying optimisation opportunities and driving continuous improvement across supporter engagement and value Partnering with CRM, Campaigns, and broader Fundraising teams to guide implementation and ensure strategies are executed effectively and consistently What you’ll bring Experience in lifecycle, retention and growth marketing or customer engagement, ideally in a complex or multi-channel environment Strong understanding of supporter/customer journey design, engagement strategies and data-driven marketing Ability to translate insights into actionable strategies that drive measurable outcomes Excellent communication and stakeholder management skills with the ability to influence and collaborate across all levels A passion for creating meaningful supporter experiences that contribute to long-term impact Why work for us: Eligible employees can access NFP Salary Packaging (up to $15,900 tax free) plus meals and entertainment benefit ($2,650) Generous paid Parental Leave for primary (12 weeks) and secondary carers Purchased Leave Scheme (up to 8 weeks) Workplace Support Leave (5 days) for volunteering in Salvos initiatives Flexible and hybrid WFH arrangements, access to Fitness Passport and Consumer Discounts Access to EAP and health & wellness initiatives Ongoing training and development opportunities that enhance on the job skills and proficiency Rewarding and fulfilling purpose driven careers that have positive and sustainable social impacts How to Apply: We are looking for compassionate people who share our mission and values, if you have the passion and drive to commit yourself to a challenging and rewarding role; we invite you to apply via the link and submit a current CV and a cover letter which details your alignment with the essential requirements of the role. The Salvation Army is an Equal Opportunity Employer who provides an inclusive work environment and embraces the diverse talent of its people. We value people of all cultures, languages, capacities, sexual orientations, gender identities and/or expressions. We are committed to achieving a diverse workforce and strongly encourage applications from Aboriginal people and Torres Strait Islander people. The Salvation Army is a child safe organisation and is committed to protecting children and young people from harm. All child facing roles will require the successful completion of a Working with Children Check. Applicants for all roles require a mandatory Nationally Coordinated Criminal History Check. We value Integrity, Compassion, Respect, Diversity, and Collaboration Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the The Salvation Army Australia team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities ️ Developing strategies Establishing engagement strategies Leading go-to-market strategies Key Strengths Lifecycle marketing ️ Supporter journey design Communication skills Data-driven marketing ❤️ Passion for impact Collaboration A Final Note: This is a role with The Salvation Army Australia not with Hatch.
