Overview Reporting to the Campaign Marketing Manager, the Paid Media Officer supports the planning, execution and optimisation of national campaigns across digital (online) and traditional (offline) paid media channels. Responsibilities Build and launch paid campaigns directly within Meta, Google Ads, YouTube and LinkedIn platforms. Create and manage material instruction sheets and implementation documents, working closely with internal teams and agencies to ensure assets meet platform and campaign requirements. Lead weekly, monthly and end-of-campaign reporting across all digital channels. Identify optimisation opportunities using platform data, Google Analytics, and agency dashboards. Assist in coordinating integrated campaigns across digital (paid search, paid social, video, programmatic) and offline channels. Collaborate with the Content, Digital and Media & Communications teams to create and manage campaign content for owned channels, including social media, ensuring that all content is on-brand and aligned with campaign objectives. Work with media and creative agencies to ensure smooth delivery of campaign components. Deliver clear and consistent verbal and written communication to all campaign stakeholders by sharing accurate updates, maintaining shared documentation, and supporting collaboration on timelines and deliverables. Skills Demonstrated experience working across paid media (online offline) with an understanding of how channels work together. Hands-on experience running or managing campaigns in Meta Ads Manager, Google Ads, YouTube, and LinkedIn Campaign Manager, with the capability to build or troubleshoot campaigns if needed. Strong analytical skills with proven ability to interpret media performance data and produce clear, insight-led reports. Experience working with media agencies, understanding media plans and performance dashboards. Confidence working with metrics across digital (CPM, CPC, CTR, VTR, reach, frequency) and offline. Strong organisational skills with the ability to manage multiple campaigns, deadlines and stakeholders. How To Apply Please click the ''Apply'' button now.
