Introduction Who We Are Good Drinks Australia is one of the country's largest independent craft beverage businesses, home to iconic brands like Gage Roads Brew Co and Matso's. We're passionate about redefining the beer and alcoholic drinks landscape through quality, innovation, and exceptional customer experiences. Join a workplace where vibrant culture meets iconic brands. Whether you're drawn to brewing, hospitality, or brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose. Be part of a community shaping the future of Australia's craft beverage industry. Description About the Role We’re on the hunt for a hands-on Brand Experience Specialist to help bring our brands to life in the real world. Reporting into the National Events & Partnerships Manager , you’ll be on the ground delivering standout brand activations, events and experiences that connect consumers with our brands in meaningful ways. This is a role for someone who loves being in the action, from festivals and tastings to trade shows and pop-ups, and thrives on creating memorable moments. Skills And Experiences What You’ll Do Brand Activations & Events · Deliver brand experiences at key industry events, festivals, tastings and pop-up activations · Support the planning, setup and execution of national and local events · Work closely with sales and marketing teams to ensure brand messaging is consistent and impactful Consumer Engagement · Create engaging, immersive experiences that build brand love and loyalty · Act as a brand ambassador at events, representing our values and personality · Train and support brand ambassadors and event staff where required Creative & Campaign Support · Support the delivery of experiential campaigns and product launches · Assist with the development and execution of promotional materials and on-site assets · Ensure brand standards are upheld across all touchpoints Insights & Reporting · Capture consumer feedback and event insights · Support post-event reporting, including photos, feedback and key learnings · Help refine future activations based on what works best in market About You · 5 years’ experience in brand, experiential or event marketing (liquor, beverage or FMCG highly regarded) · Comfortable working at events, including evenings and weekends · Confident communicator who enjoys engaging with consumers face-to-face · Highly organised with the ability to juggle multiple activations at once · Creative, proactive and solutions-focused · Willingness to travel for events and activations · Must have a “Can Do” attitude Hands-on Weekend Warrior Mindset · Happy to be on the ground through evenings and weekends when activations call for it · Not afraid to pull up your sleeves, handling bump-in/bump-out, setup, stock, and onsite troubleshooting · Takes ownership to get the job done, keeping the team and brand looking sharp even under pressure Why Join Good Drinks? · Work across some of Australia’s most loved beer and beverage brands · Be part of a collaborative, energetic and down-to-earth team · Hands-on role with real variety, no two weeks look the same · Opportunity to grow your career in brand, events and experiential market If you love brands, live for great experiences, and thrive in the action — we'd love to hear from you!
