A Marketing Leadership position responsible for driving lead generation through various direct marketing initiatives. You'll develop and execute multi-channel campaigns, oversee content creation, manage the marketing database, and supervise a team of two offshore marketing assistants. Reporting to the Director and owner of the business your strategic thinking, hands-on approach, and ability to analyse campaign performance will be critical to success in this role. Key Responsibilities Design and implement multi-channel direct marketing campaigns (email, LinkedIn, SMS). Create and deploy outreach sequences to generate appointments with business owners. Use content to educate problem-aware prospects and move them toward conversion. Build and manage nurture sequences and re-engagement workflows for dormant leads Lead the creation of value-driven content, including blog posts, case studies, email campaigns, and LinkedIn content. Collaborate with offshore editors and creators to produce video content and repurpose assets across platforms. Use CRM and third-party tools to monitor lead flow, campaign performance, and conversion metrics. Required Experience: Minimum of 3 years of marketing experience, preferably within digital marketing, demand/lead generation, or growth marketing. Hands-on experience with CRM and marketing automation platforms such as HubSpot, Salesforce, ActiveCampaign, or similar tools. Strong campaign management skills, including planning, execution, and performance tracking. Data-driven mindset with the ability to analyze campaign performance, interpret analytics, and make informed decisions to optimize results. Experience working collaboratively with creative agencies, contractors, and cross-functional teams to deliver marketing initiatives. Content creation and email marketing experience, with a focus on engaging and converting target audiences. Familiarity with Account-Based Marketing (ABM), including tailoring content and messaging to specific audience segments based on roles, industries, or demographics. What's in it for you? Great salary of $120.000 super depending on experience performance bonus A fun and diverse role which you can make your own and drive lead generation and marketing initiatives across the company. An autonomous position working with a growing brand to make your own. Great culture of like-minded individuals all working toward a common goal supporting small-medium business to meet their financial goals. Modern CBD based office with work from home and flex working options Laid-back and fun leadership team and office environment. Lunches, drinks and social events If this sounds like the opportunity you've been waiting for and looking to take the next step in your Marketing career I'd love to hear from you. Apply now or call Matt for a confidential discussion on 08 8232 6008. Please note only successful applicants will be contacted
