Company Overview Vines of the Yarra Valley is a luxury wedding and events venue situated on Helen’s Hill, overlooking the Yarra Valley and Ranges. Surrounded by acres of vineyards, rose gardens, and lush lawns, the property provides an exclusive setting for ceremonies, receptions, and corporate functions. With panoramic 360-degree views, versatile indoor and outdoor facilities, and estate-grown wines, Vines delivers a unique blend of elegance, rustic charm, and modern sophistication. Vines of the Yarra Valley has hosted over 1,000 weddings and events. The venue offers all-inclusive packages tailored to client needs, ensuring seamless planning and memorable experiences. Whether for intimate weddings, large receptions, or corporate gatherings, Vines combines exceptional service, fine cuisine, and stunning natural backdrops to create unforgettable celebrations. Position Summary We are seeking a dynamic and results-driven Marketing Specialist to join our team on a full-time basis. The successful candidate will be responsible for developing, implementing, and evaluating marketing strategies that enhance brand visibility, drive customer engagement, and support business growth.This role requires a creative professional with strong analytical skills, capable of managing digital and traditional marketing campaigns, coordinating promotional activities, and ensuring alignment with organisational objectives. The Marketing Specialist will work closely with sales, design, and management teams to deliver impactful marketing initiatives that strengthen the company’s market presence. Key Responsibilities Develop, implement, and evaluate marketing strategies to promote products, services, and brand awareness. Conduct market research and analysis to identify trends, customer needs, and competitive positioning. Plan and coordinate advertising, promotional, and digital marketing campaigns across multiple platforms. Manage social media presence and online engagement , ensuring consistent brand messaging. Prepare and oversee marketing budgets , monitoring costs and return on investment. Collaborate with sales, design, and product teams to align marketing initiatives with business objectives. Create and manage content for websites, newsletters, brochures, and other marketing materials. Monitor campaign performance and prepare reports , recommending improvements for future strategies. Maintain relationships with external agencies, suppliers, and media partners to support promotional activities. Contribute to continuous improvement in marketing processes, tools, and customer engagement strategies. Requirements Completion of a Certificate III or IV in Marketing and Communication, Business, or Digital Media (or equivalent vocational qualification). Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is highly regarded but not mandatory. Minimum 2–3 years of experience in marketing, advertising, or communications roles. Strong knowledge of marketing principles, digital platforms, and consumer behaviour. Proven ability to develop What We Offer Competitive salary package of $75,000 – $85,000 per annum (depending on experience and qualifications). Full-time permanent position with long-term career stability. A creative and collaborative workplace culture that values innovation and fresh ideas. Opportunities to lead diverse marketing campaigns across digital, social, and traditional platforms. Professional development support, including training in advanced marketing tools and certifications. Exposure to brand-building projects with measurable impact on business growth.
