Unison is seeking a Digital Marketing Coordinator to join our team and help shape the digital customer journey across all touchpoints. In this role, you will manage and execute digital marketing campaigns, oversee website and trade initiatives, and provide actionable insights through data analysis. Collaborating closely with internal teams and external agencies, you will ensure that every interaction with the Unison brand is engaging, seamless, and drives the success of our digital initiatives and overall online business performance. THE ROLE: Oversee website updates, including site refreshes, competitions, promotions, landing pages, and banners. Utilise data and analytics to identify opportunities for strategic improvements. Assist in planning, developing, and executing digital marketing campaigns across email and paid channels. Create, schedule, and optimise email campaigns to drive engagement and conversion. Support automated email programs and identify opportunities for growth. Manage and optimise email database segments, monitoring growth trends. Liaise with agencies to optimise paid digital campaigns and lead generation activities. Prepare daily, weekly, and seasonal sales and digital marketing performance reports. Conduct competitive analysis to inform strategy and continuous improvement. Brainstorm and propose innovative digital marketing initiatives. On-site role 5-days per week, based in our St Kilda Road offices. THE IDEAL CANDIDATE: A tertiary qualification or equivalent in Marketing, Commerce, Business, or related field. Minimum 2-3 years' experience in digital marketing or e-commerce (retail preferred). Strong analytical skills with the ability to interpret data and provide actionable insights. Proficiency with Google Analytics, Emarsys, and website CMS tools. Understanding of Meta, SEM, SEO, PPC, and other digital marketing channels. Creative thinker with a test-and-learn approach to optimise strategies. Excellent communication and collaboration skills. Strong project management skills, able to manage multiple priorities in a fast-paced environment. WHAT'S IN IT FOR YOU? Up to 50% off the new season Unison product range Generous discounts across all Brandbank Group Brands including Seed Heritage, allkinds, Commonry & kikki.K. Supportive team culture and environment Employee Referral Program - be rewarded for referring great new people to our team Health and Wellness initiatives with access to Employee Assistance Program Brandbank Day - An additional day's leave to use however you like - whether it's for life admin, cultural celebrations, or simply recharging. You & Your Mate - Yes, we mean your dog! Bring your furry friend to work and make your day that little bit brighter. Sample Sales - Exclusive access to product samples at great prices - a fun and exciting benefit for anyone who loves our brands. Pantry Perks - Free breakfast and snacks available on-site for a quick pick-me-up. End-of-Trip Facilities - Including bike stands, showers, towel service, and ironing boards for those commuting in active ways. Unison is a fashion brand that sets a new standard for modern Australian style. Unison is for those who embrace the notion of a confident and effortless dressed - up - casual. We edit the season and own the must have fashion looks for weekday to weekend dressing. Unison delivers a brand experience that is inclusive, authentic, and trusted. We understand what's having a moment, where the best new ideas are coming from and what's truly stylish welcome to the conversation. If you love fashion and want to empower people to define their personal style, we want to hear from you. APPLY NOW! To learn more and see all job listings, visit: https://unisonlabel.com/careers ABOUT BRANDBANK GROUP: Brandbank was founded on bold creative thinking. We exist to ensure that the entire experience of a brand is brilliantly designed and beautifully connected, and the customer is at the heart of everything we do. Our growing business is built on a house of carefully curated brands, each chosen for a specific reason to deliver rich connections to our customers. Brandbank Group consists of Seed Heritage, Unison, allkinds, Commonry & kikki.K. Please note: Brandbank Group is not currently seeking support from recruitment agencies for this role and will not accept any unsolicited candidate profiles or associated fees. We encourage interested applicants to apply directly if they would like to be considered for this opportunity.
