Who We Are iSelect and Compare the Market are trusted, well-known brands dedicated to helping millions of Australians compare and buy personal finance and household products such as insurance, energy, and loans. Together, we provide a seamless, customer-focused experience that makes it easier for Australians to find the right products to suit their needs. What You’ll Be Doing The search landscape is undergoing its most significant transformation in decades. While Compare the Market and iSelect have long-standing strengths in conventional SEO, content production and digital PR, the future of discovery increasingly sits within AI-powered search, answer engines and generative interfaces. We’re looking for a seasoned, future-focused leader to help us push the boundaries of organic discovery. You’ll play a key role in shaping the strategy and capabilities that make our brands stand tall across both traditional search and the rapidly evolving world of AI-driven platforms. You’ll unify and uplift a talented multi-disciplinary team to deliver world-class organic performance - not only in conventional rankings, but in the fast-emerging domain of AI-generated search results where new behaviours, algorithms and visibility factors are still taking shape. What’s In It For You At Compare the Market and iSelect, we’re all about helping people make smart choices – and joining us might just be yours. We offer an environment where your ideas are heard, your contributions are valued, and your growth genuinely matters. Collaboration is part of our DNA and you’ll be joining a supportive, forward-thinking team where you can do meaningful work (and be recognised for it!) We’re guided by three shared values that shape how we work, how we treat each other, and how we show up for our customers - Drive, Noble Intent and All Together. Plus, we offer a range of great perks to help you thrive both in and out of work: Vibrant and social community who have annual celebrations, family fun days and regular events Enjoy flexible work arrangements, including the option of one day working from home each week or a 9-day fortnight Enjoy additional leave days - ‘ME’ leave and ‘Volunteer Day’ leave Free coffee on Mondays Option to purchase additional leave Return To Work bonus for returning parents Quarterly Award and Recognition program What Sets You Apart We need a leader who’s as strong with people as they are with the tech; someone collaborative, future-minded, commercially savvy and steady in ambiguity. You’re curious and experimental with new tech, and you’ll have: 10 years shaping SEO or organic growth at scale A track record leading multi-disciplinary search teams Deep technical experience (SEO, structured data, entity optimisation, content strategy) Experience boosting visibility in AI Overviews, AI Mode, ChatGPT, Perplexity and other AI-first platforms Hands-on wins in AI-driven search environments Bonus points for Comprehensive experience working in a digital-based business reliant on online lead generation Time spent inside large content ecosystems or multi-brand environments Knowledge of multi-modal and conversational content optimisation This is your chance to steer two iconic brands into the next era of search, and we’d love to hear from you! At Compare the Market and iSelect we’re proud to be an Equal Opportunity Employer and we embrace diversity. Compare the Market and iSelect are committed to protecting your privacy. All applications and personal information are kept confidential and securely stored in line with Australian privacy laws, used only for recruitment purposes, and not shared with third parties outside the Auto and General Holdings Group without your consent.
