A fast-scaling Australian events and media organisation that has evolved from a niche B2B publisher into one of the country’s most recognised and ambitious portfolio owners. With national recognition for growth and a rapidly expanding owned-events model, the business is investing in stronger internal capability to bring greater discipline, accountability, and commercial rigour to digital performance. This role has been created to establish clear ownership of digital outcomes as performance marketing shifts from an agency-led support function to a core commercial lever. Key ResponsibilitiesOwn and uphold digital performance standards across paid media, websites, and conversion journeysStep directly into campaign setup, optimisation, and diagnostics for priority or underperforming campaignsLead agency governance including briefing quality, pacing, QA, and performance accountabilityDiagnose CPA, CPL, CVR, and lead quality issues and implement corrective actionDefine channel mix, targeting logic, creative testing, and attribution standardsOwn website, landing page, and CRO standards to improve conversion efficiencyCoordinate SEO and GEO priorities with technical and development partnersTranslate performance data into clear, commercial recommendations for senior stakeholdersEstablish reporting frameworks and dashboards that drive decision-makingSupport growth tooling, pilots, and new initiatives across the portfolioEscalate persistent performance or delivery risks when outcomes are at stake Desired Skills and Attributes5 years’ hands-on performance marketing experience in B2B or high-consideration environmentsStrong capability across paid media, CRO, SEO, attribution, and conversion funnelsComfortable intervening directly in live campaigns when performance is at riskProven experience challenging agencies and internal stakeholders constructivelyCommercially minded, with the ability to diagnose issues beyond surface-level reportingConfident operating in matrixed environments where influence outweighs authorityPragmatic, decisive, and motivated by outcomes rather than optics Why Join?This is a rare opportunity to shape how digital performance is measured, challenged, and improved across a nationally recognised events portfolio. Rather than managing agencies at arm’s length, you’ll set standards, intervene when required, and influence decisions that directly impact revenue and growth. You’ll work in a fast-moving, high-visibility environment where judgement is valued, conversations are direct, and performance improvement is the priority. For someone who thrives on accountability and wants to leave a tangible imprint on a growing business, this role offers genuine scope and impact. Apply now and one of the White Bay team will reach out to you very soon. Never miss out on job alerts or interview tips and tricks by following the White Bay LinkedIn page: https://www.linkedin.com/company/whitebay
