This is a Marketing Manager role with Yo-Chi Frozen Yogurt based in Melbourne, VIC, AU Yo-Chi Frozen Yogurt Role Seniority - mid level More about the Marketing Manager role at Yo-Chi Frozen Yogurt Marketing Manager - Full time, based in Melbourne If you’re a strategic and creative marketing leader who thrives on driving campaigns, growing brands, and connecting with communities, then this role is for you! Yo-Chi is one of Australia’s coolest young brands, combining delicious frozen yogurt with an infinite flow of good energy. Since opening our first venue in Balaclava in 2012, we’ve grown to 66 locations nationwide - and we’re just getting started, with plans to double in size over the next 18 months. We’re a proudly family-owned Australian business, and our chi runs through everything we do. We offer a flexible working environment based primarily out of our Hawthorn office, complete with an on-site chef (free breakfast & lunch daily!), free parking, an on site gym, and a dog friendly workspace. About The Role The Marketing Manager will lead the execution of Yo-Chi’s marketing campaigns, in venue communications, and brand activations to drive awareness, engagement, and loyalty. You’ll work across multi-channel campaigns (digital, CRM, social, paid, and in store), guide creative development, manage budgets, and oversee local marketing initiatives, all while championing Yo-Chi’s unique brand voice. You’ll report to the Head of Marketing and collaborate closely with Operations, Supply Chain, Training, and Product teams. This role is perfect for someone who can balance big picture strategy with hands on campaign execution, is obsessed with brand consistency, and loves finding creative ways to connect with communities. Responsibilities Support the Head of Marketing in executing Yo-Chi’s marketing strategy Plan, execute, and optimise multi-channel campaigns across digital, CRM, social, paid media, and in-store channels Generate creative campaign concepts and bring them to life with designers, photographers, and creatives Lead PR, media, and influencer engagement, including briefs, contracts, and content vetting Champion brand guidelines, tone of voice, and visual consistency across all touchpoints Manage marketing calendars, timelines, budgets, and cross-functional coordination Track campaign performance, analyse data, and optimise for ROI Oversee Yo-Chi’s loyalty program (Chi Club), driving member engagement and CRM communications via email and SMS Identify opportunities to improve customer experience through in-venue messaging and marketing content Lead Local Area Marketing initiatives, community partnerships, and grassroots engagement campaigns Manage and mentor the marketing team, providing clear direction, feedback, and coaching Foster a collaborative, high performance culture that balances creativity, execution, and accountability Partner with Operations, Supply Chain, Training, and Product teams to align marketing with business objectives Lead creative direction for photoshoots, campaigns, and activations, ensuring high quality execution Monitor industry trends, competitors, and emerging marketing opportunities, proactively pitching innovative ideas Deliver regular reports on campaign, loyalty, and community performance, using insights to guide future activity Who we’re looking for 5 years’ experience in marketing, with experience managing multi-channel campaigns Strong leadership skills with a proven ability to coach and grow a team Exceptional project management and organisational skills Experience with CRM, loyalty programs, and integrated campaign execution A strategic thinker with a creative edge and strong attention to detail Confidence working cross functionally across Operations, Product, and Training Passionate about building brands, driving engagement, and creating exceptional customer experiences Apply now If you’re ready to lead marketing for a brand full of flavour, fun, and positive energy - come help us share the chi! Role Would you love to work for Yo-Chi but this job isn’t quite right for you? Check out our other Brand Team roles currently available due to our growth: Social Media Manager Brand Voice Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Yo-Chi Frozen Yogurt team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Executing marketing strategy Leading campaign development Managing marketing initiatives Key Strengths Multi-channel campaign management Leadership and team management ️ Project management CRM and loyalty programs Creative thinking Data analysis A Final Note: This is a role with Yo-Chi Frozen Yogurt not with Hatch.
