Job Description We are seeking a commercially driven and inspiring sales leader to join Sofitel Brisbane Central as Assistant Director of Sales. This is a pivotal role focused on accelerating revenue growth across Corporate, MICE, Government, Leisure, Entertainment and Sporting segments while supporting and elevating the performance of our Sales & Events team. Reporting to the Director of Sales & Marketing, you will manage and grow key accounts, secure new business, maximise yield and drive total hotel revenue across rooms, conferencing and F&B. You will play a critical role in achieving budgeted targets, improving RGI and delivering strong return on investment. You will develop and execute segment strategies, convert high-value opportunities, respond to RFPs and tenders within required timeframes, and maintain a strong, proactive sales pipeline. Through strategic prospecting, client engagement, site inspections and representation at industry events, you will strengthen market presence and expand our share across priority segments. As a leader, you will mentor and support the Sales & Events team to achieve individual and collective KPIs, fostering a high-performance, conversion-focused culture. You will work closely with Revenue, Marketing and Operations to ensure seamless handovers, exceptional client experiences and optimal commercial outcomes. Success in this role requires strong commercial acumen, a proven ability to win and convert business, confident negotiation skills and a strategic mindset. You are results-driven, highly organised and thrive in a fast-paced luxury environment. You lead by example, build long-term relationships and are passionate about delivering excellence aligned with Sofitel’s brand standards.
