This is a Data & Insights Analyst (B2B Marketing) role with Peoplebank based in Melbourne, VIC, AU Peoplebank Role Seniority - mid level More about the Data & Insights Analyst (B2B Marketing) role at Peoplebank Data & Insights Analyst (B2B Marketing) The position is located close to Richmond, Melbourne Role Type: Full-Time, Permanent Australia’s leading B2B brand, digital, and lead-generation marketing & customer engagement. The Role Analyse performance of digital marketing programs using leading BI platforms such as Domo, Tableau, Power BI and Looker Be proactive in finding new opportunities and ways to improve reporting and insights Understand conversion tracking, events and attribution models Develop/maintain B2B benchmark data Primary Duties Be an Excel wizard who enjoys formulas and visualisation of data Minimum 5 years’ experience with tools such as Domo, Power BI, Tableau, Looker, Qlik and/or Google Data Studio Be an analytical problem solver Have a relevant degree or experience Be well organised with strong attention to detail Be a strong communicator Key Responsibilities Attend briefing sessions to understand program objectives Normalise data from multiple data sources Leverage Excel to full potential, writing formulas and configuring pivot tables to identify insights Prepare reports, often bringing multiple data sources together within a single BI platform Assist in preparing process and data flows Work alongside a team of B2B marketing experts and assist them in their respective roles Run data analytics for the client internal ABM program, maintain our Qlik dashboards Peoplebank and Leaders IT are committed to creating a diverse and inclusive workplace where everyone belongs. We welcome applications from people of all backgrounds, identities, and experiences. If you need adjustments to the recruitment process due to your circumstances, please let us know—we’re here to support you. Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Peoplebank team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Analyzing digital marketing performance Normalizing data Preparing reports Key Strengths Data analysis Business Intelligence tools Excel expertise ️ Communication skills Organizational skills Problem-solving skills A Final Note: This is a role with Peoplebank not with Hatch.
