About Doctors’ Health Fund Doctors’ Health Fund (est. 1977) is a restricted private health insurer; the only health fund in Australia that exclusively serves the medical community and their families. We are one of Australia’s fastest growing health funds and now cover more than 50,000 lives. Proudly part of the Avant Mutual Group, Australia's leading Medical Defence Organisation, we are owned by doctors, not shareholders. We support the medical community by offering quality health covers and exceptional member service. We align our values to the profession by advocating for freedom of choice and clinical independence, while only supporting medically evidenced treatments and therapies. We operate nationally with our head office in Sydney. As a wholly member-centric organisation, dedication to our members is embedded in our values, mission, people, and culture. About the role The Member Engagement Manager will lead the delivery of Doctors Health Fund member engagement strategy, driving stronger member satisfaction, loyalty, and retention. This role directly supports our growth objectives by designing initiatives that deepen engagement and deliver measurable value. Working closely with the Head of Member Engagement & Experience, you’ll shape a cohesive lifecycle marketing approach across onboarding, retention, and advocacy. You’ll also support key engagement channels, including the mobile app, online member services, and all member communications. We’re looking for someone who combines analytical strength with creative communication and strong project delivery skills. Using segmentation and data-driven insights, you’ll craft personalised, timely experiences that elevate member value and clearly demonstrate ROI. As a champion for the voice of the member, you will collaborate across the organisation to embed a member-first mindset in all initiatives. Key Accountabilities: Lead execution of the Member Engagement strategy and annual plan, aligned to growth, loyalty, and retention targets. Build and deliver lifecycle marketing programs across acquisition, onboarding, retention, and advocacy. Optimise key touchpoints and streamline processes to enhance the overall member experience. Create and refine personalised journeys and automated workflows driven by behavioural and lifecycle triggers. Contribute to the design and rollout of wellbeing, rewards, and loyalty initiatives. Capture member insights through surveys, focus groups, and sentiment analysis, translating findings into actionable improvements. Support the ongoing optimisation of digital channels including the mobile app, online member services, and outbound communications. Partner with Marketing, Digital, Operations, and Customer Service to ensure consistent, cohesive member engagement. Advocate for member needs and influence decision-making to strengthen DHF’s member-centric culture. Track engagement, satisfaction, and retention performance, providing insights that demonstrate ROI and guide continuous enhancement. Skills and experience required: Tertiary qualifications in Business, Communications, Marketing or equivalent 5 years’ experience in customer or member engagement, retention, or lifecycle marketing. Proven success delivering end-to-end engagement and retention programs with measurable impact. Experience in health insurance, financial services, or membership-based environments (preferred). Ability to translate data and insights into effective strategies and compelling communications. Experience managing cross-functional projects and collaborating with marketing, digital, data, and operations teams. Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, HubSpot). Strong analytical, problem-solving, and ROI measurement capabilities. Excellent written and verbal communication skills. Strong organisational and project management skills, with the ability to balance multiple initiatives. Skilled stakeholder communicator with the ability to influence senior leaders. Experience with campaign planning, testing, and evaluation. Solid understanding of compliance and privacy requirements for member communications. We have a diverse and connected work environment where your contribution and ideas will be valued and respected and make a real difference to the lives of others. We offer a range of benefits and opportunities to enable you learn and grow in your career. For further information, please contact Sue Allen, Talent Acquisition Business Partner on 0429 404 856.
