Digital Marketing Specialist Hands-on | Insight-led | Platform & Performance Focused We’re seeking a Digital Marketing Specialist to play a key role in uplifting and managing a large-scale, high-traffic digital ecosystem within a major live events, sport and entertainment environment. This role is ideal for a digitally savvy marketer who enjoys being hands-on with platforms, content and analytics, and who brings a strong voice-of-the-customer lens to everything they do. You’ll work at the intersection of strategy and execution — optimising digital channels to deliver engaging, personalised experiences while supporting commercial and organisational outcomes. Reporting to the Head of Digital , you’ll take ownership of website management, digital analytics and optimisation, while partnering closely with marketing, technology, data teams and external vendors. What you’ll be responsible for: Support the delivery of a digital and marketing technology roadmap to uplift channel and platform capability Identify and implement opportunities to optimise content, UX/UI, design and performance across digital channels Develop and apply measurement, testing and optimisation frameworks to improve engagement and outcomes Digital platform & project management Lead the day-to-day management of websites, including content publishing, optimisation, accessibility and performance Maintain best-practice CMS structures, data hygiene, security and governance Deliver platform uplift and optimisation projects in line with digital strategy and timelines Implement audience segmentation and lifecycle marketing initiatives to improve relevance and personalisation Ensure digital content aligns with brand guidelines and operational requirements Reporting & analytics Set and track KPIs across digital channels and content performance Deliver monthly reporting and campaign insights to senior stakeholders Use data, testing and insights to continuously optimise content, creative, targeting and user experience Stakeholder & vendor engagement Manage relationships with digital platform vendors and agencies Act as a trusted advisor to internal stakeholders on digital best practice Support digital education and uplift across the broader organisation What we’re looking for Essential 5 years’ experience managing digital platforms and channels Strong hands-on experience with website content management, SEO, accessibility and basic design/functionality updates Proven ability to apply customer data, analytics and insights to improve digital performance Experience managing agencies and technology vendors Strong project management skills with the ability to juggle multiple priorities Excellent stakeholder engagement and communication skills Tertiary qualification in marketing, communications or a related discipline Desirable Experience with CRO, multivariate testing, heat mapping and optimisation Working knowledge of CMS platforms such as WordPress Experience with marketing automation, email and SMS optimisation Familiarity with tools such as Monday.com Exposure to UX, design thinking or customer experience methodologies Why this role? Work within a high-profile, fast-paced environment with complex digital needs Own and influence large-scale digital platforms with real audience and commercial impact Partner with experienced digital, marketing and technology leaders Balance strategic thinking with hands-on execution To submit an application for role, please submit your CV via APPLY NOW
