Job Description Hi. We’re OFX, a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30 currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive. Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years. Purpose of your role As part of the Growth Team, you’ll play a critical role in driving measurable commercial outcomes across Marketing, Product, and Sales Operations. Your mission is to uncover and solve key growth problems, from lead generation and client conversion to retention and cross-sell, by connecting data, technology, and AI to power smarter, faster decisions. You’ll combine insights from across the business to build a unified view of the end-to-end client lifecycle, driving revenue from both new and existing clients. Leveraging AI, automation, and advanced analytics, you’ll reduce manual reporting, surface opportunities for optimisation, and accelerate growth outcomes across our B2B portfolio. You’ll also partner with Data Engineering, Insights, and Product teams to build and deploy next-generation analytical and AI capabilities, including propensity, churn, and cross-sell models, AI (Gemini Enterprise / AgentSpace), and production-ready growth solutions that scale across Marketing and Sales. What you do Drive growth opportunities: Identify and prioritise key levers that drive revenue, leads, conversions, and retention for both new and existing B2B clients, working closely with Marketing, Product, and Sales Operations. Unify data for insight: Combine data from Salesforce Data Cloud (CDP), GCP/Wondaris, web analytics, operational, commercial, product and marketing platforms to create a single view of the client lifecycle. Apply AI and automation: Use AI tools and automation to streamline reporting, generate actionable insights, and enhance performance across acquisition, engagement, and retention. Lifecycle modeling: Build, deploy, and productionise propensity, churn, and cross-sell models to predict client behaviours and identify revenue growth opportunities across the lifecycle. Growth experimentation: Collaborate with the growth team to design, execute, and measure experiments that accelerate commercial outcomes through data-driven validation and feedback loops. AI integration: Partner with Data Engineering and Insights teams to develop AI or agent-based capabilities (e.g., Gemini Enterprise / AgentSpace) that enhance growth execution, intelligence, and automation. Cross-functional enablement: Work across Marketing, Product, and Ops to design scalable systems, integrations, and measurement frameworks that enable consistent growth tracking and optimisation. Governance and data quality: Ensure the reliability, compliance, and accuracy of data inputs and models across multiple systems. Performance visibility: Create and maintain dashboards that visualise the entire client funnel, from acquisition to retention, linking marketing, product, and sales data to revenue outcomes.
