Job Description As a Sales Specialist – Equipment, you’ll be responsible for driving new equipment sales across our full range of lifting products, including overhead cranes, gantries, and custom-engineered solutions. You’ll manage both existing customer accounts and pursue new business opportunities within your territory to help us meet our sales and order targets. This role is ideal for a self-motivated sales professional with a strong interest in technical solutions and capital equipment. Key Responsibilities Achieve sales targets across new equipment offerings including overhead cranes and lifting solutions Manage and grow a portfolio of existing customers while actively pursuing new business opportunities Respond to customer enquiries, prepare quotations and tenders, and manage the full sales cycle Maintain a strong sales pipeline and provide accurate monthly forecasts Collaborate with the Service Sales team to identify cross-selling opportunities Maintain accurate records of all customer interactions and documentation in the CRM system Ensure accurate handover of project information to internal stakeholders (Project Engineers, Service, etc.) Actively participate in coaching calls, sales meetings, and development activities Ensure compliance with health, safety, and environmental standards in all customer interactions