Job Description Senior Product Manager – Loyalty & Subscriptions Lead the strategy and delivery of loyalty and subscription products that engage, retain, and grow a customer base. Drive customer lifecycle initiatives across acquisition, engagement, and retention Shape loyalty and subscription strategy in a B2B2C environment $170–180K Super | Sydney-based | Hybrid The Client Our client is a high-growth scale-up in the B2C space, at the forefront of digital innovation and technology. By leveraging AI, they are transforming the way customers interact with products and services, changing the game for user engagement across every touchpoint of their offering. The Role As Senior Product Manager, you will take ownership of loyalty and subscription products, driving strategy, delivery, and continuous improvement. You’ll look at the full customer lifecycle, from attraction and retention through to long-term engagement, and ensure products deliver real value to both customers and the business. A key focus will be on creating engaging and attractive customer loyalty and retention strategies that thrive in a B2B2C environment, ensuring customer relationships are strengthened and sustained at every stage. Key responsibilities: Lead the product strategy for loyalty and subscription products, ensuring alignment with overall business goals Analyse customer behaviour, lifecycle stages, and digital journeys to inform decision-making Collaborate with cross-functional teams to deliver customer-first solutions across multiple digital platforms Clearly communicate the rationale behind product decisions and their impact across the customer funnel Work closely with stakeholders to optimise end-to-end buyer journeys and customer experiences The Candidate We’re looking for an experienced Senior Product Manager with a passion for loyalty, engagement, and digital products. You will bring: Proven experience in product management, ideally with a focus on loyalty, subscriptions, or customer engagement Strong understanding of customer lifecycle planning, digital capability, and data-driven decision-making Ability to clearly articulate product vision, strategy, and outcomes to stakeholders Proven commercial acumen with the ability to translate data into real-time commercial and revenue-driven actions Experience in B2B2C or multi-sided environments A collaborative and commercial mindset, with strong problem-solving skills What’s on Offer Salary: $170–180K Super Hybrid working model with 3 days per week in the Sydney office Occasional travel to Melbourne HQ Opportunity to shape high-impact loyalty and subscription products with a growing digital business For more information, please apply today or contact jacquie@theonset.com.au LI-AL1
