About College of NSW: College of NSW is a leading educational institution committed to providing high-quality education and training. We focus on equipping students with the skills and knowledge needed to succeed in their future careers. As we continue to grow and expand, we are seeking a talented and experienced Advertising Specialist to join our dynamic team and help us enhance our brand presence and student enrollment. Key Responsibilities: Plan, develop, and implement advertising campaigns that align with College of NSW's sales and business objectives. Advise management and stakeholders on advertising and marketing strategies to reach target audiences and enhance brand awareness. Provide insights on how to effectively communicate the college's unique value proposition. Coordinate the end-to-end production of advertising material, including artwork, copywriting, media scripts, and digital/print placement. Ensure that all projects are delivered on time and within budget. Monitor and analyze consumer behavior, preferences, and purchasing patterns to guide campaign direction. Use data to understand student needs and preferences. Research and forecast current and emerging market trends, identifying opportunities for new and existing courses and programs. Stay updated on industry developments and educational market trends. Support business growth by preparing and executing marketing policies, programs, and initiatives. Develop strategies to increase student enrollment and improve the college's market position. Manage relationships with external agencies, vendors, and media partners to deliver effective campaigns. Requirements: Bachelor degree or higher qualification in Marketing, Advertising, Communications, or a related field (or equivalent work experience). At least 3 years of relevant experience in advertising or a related field. Strong understanding of digital marketing tools and platforms, such as Google Ads, Meta Ads, and social media marketing. Excellent communication skills and the ability to work well in a team environment. Strong analytical skills and the ability to track and report on campaign performance. What We Offer: Competitive salary with a range of $80,000 - $95,000 per year. Opportunities for professional development and career advancement. A dynamic and supportive work environment. Flexible working conditions and a good work-life balance. We look forward to receiving your application and the possibility of welcoming you to our team! College of NSW is an equal opportunity employer and values diversity in the workplace.
