Are you a data-driven, creative marketer with a passion for performance and growth? We’re seeking a Performance Marketing Specialist to join our client's Melbourne office and lead the execution and optimisation of paid digital campaigns across multiple channels, while also supporting organic social media growth. This is a fantastic opportunity to make an impact in the financial services and fintech sector. Why is this the company for me? Our client is a leading online financial services provider, helping clients invest, trade, and grow their portfolios through innovative digital platforms. Operating in a highly regulated environment, they pride themselves on combining technology, compliance, and customer-centric solutions to deliver an exceptional experience for their clients. Joining their team means contributing to a fast-paced, growth-oriented organisation with a strong focus on innovation and measurable results. What will my day to day look like? You will: Plan, execute, and optimise paid media campaigns across search, display, native, video, and paid social channels, driving measurable ROI. Support YouTube and social media growth through both paid advertising and organic strategies. Write compelling ad copy tailored to target audiences while maintaining brand and compliance standards. Analyse campaign performance using GA4, Campaign Manager 360, Tag Manager 360, Looker Studio, and CRM data to inform optimisation. Collaborate with design and web teams to improve landing page performance and conversion rates. Monitor market trends, competitor activity, and platform innovations to keep campaigns cutting-edge. Deliver clear, actionable performance reports for senior stakeholders. Work closely with product, content, compliance, and design teams to ensure alignment with brand strategy and regulatory requirements. What skills and experience do I need for this role? You have 3 years of experience in performance or digital marketing, managing campaigns across multiple paid media channels. Experience in financial services, fintech, or other regulated industries is highly desirable. You have proficiency in the following areas: Google Ads, Display & Video 360, Campaign Manager 360, GA4, Tag Manager 360, Looker Studio, Microsoft Advertising, Apple Search Ads, and paid social platforms. You also have: Solid understanding of SEO and ASO to complement paid media efforts. Skilled at crafting engaging ad copy and organic social content. Strong analytical skills with the ability to interpret data and deliver clear insights. High attention to detail, proactive problem-solver, and committed to campaign quality and compliance. Effective organiser able to manage multiple campaigns and deadlines in a fast-paced environment. Team player with the ability to work collaboratively and independently. What benefits can I enjoy? Competitive base salary Work in a dynamic Melbourne-based office environment. Opportunity to grow your career in the fast-moving fintech and financial services space. If you’re ready to combine analytical rigour, creativity, and digital expertise to drive business growth, we want to hear from you!
