Job Description Are you a visionary marketing leader who thrives on driving change, building impactful partnerships, and delivering commercial success? We’re seeking a dynamic Director of Strategic Marketing to lead transformative marketing strategies across a diverse portfolio of ~90 online postgraduate programs in collaboration with over 10 leading Australian university partners. In this pivotal leadership role, you’ll champion the student experience, shaping marketing strategy and performance to win hearts and minds at every stage of the journey. You’ll be responsible for the commercial success of our partnerships through bold brand positioning, compelling B2C strategies (and future B2B opportunities), and high-impact, emotive campaigns that fuel growth. You’ll lead a talented team of ~14 marketers, fostering a culture of curiosity, collaboration, and continuous improvement. With deep expertise in brand and digital marketing, AI-enabled technologies, and emerging trends, you’ll drive innovation and performance at scale. Success in this role hinges on your ability to influence and build trusted relationships—across university partners, internal teams, and external agencies—while aligning marketing efforts to our broader growth strategy. Key Focus Areas: Lead transformative, insight-led marketing strategies that exceed growth targets. Build strategic partnerships that position marketing as a lever for enrolment success. Champion innovation to unlock scalable growth and future-proof the portfolio. Inspire and empower a high-performing team with a focus on outcomes. Drive performance marketing with analytical rigour and a data-first mindset. Lead digital excellence, leveraging AI and martech to enhance efficiency and impact. Foster cross-functional collaboration to amplify results across the organisation.
