Job Description A Career that lets your passion shine: Elevate our brand’s presence through meaningful marketing campaigns across various channels, including digital, print, and social media. Drive digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing. Design and deliver a diverse and detailed Marketing & Communications Plan aligned with the Sofitel brand. Manage advertisements, sales presentations and initiatives for the hotel. Conduct market research to identify emerging trends, customer preferences, and competitive landscape, utilizing insights to inform marketing strategies. Oversee the development and maintenance of the brand identity, ensuring consistency across all marketing materials and touchpoints. Oversee public relations activities to enhance the company’s public image. Conduct monthly performance reviews with appointed agencies on campaign performance and deliverables. Manage the marketing budget, allocating resources effectively to achieve maximum ROI Collaborate with the Sales team to develop sales enablement materials and ensure marketing efforts align with objectives. Work closely with other departments, including Operations and Revenue, to ensure marketing strategies are integrated and support overall business objectives.
