The role of the Transformation & Performance Director (TPD) is dedicated to creating business value through data and technology and applying at scale. The role is therefore focused on developing the strategic direction for data & technology while working alongside business management teams to operationalise advanced media applications. This leadership role is responsible for influencing and driving a change agenda that motivates and inspires a vast group of senior stakeholders ultimately delivering against the transformation strategy. What you'll do: Develop and deliver the digital, data and technology strategy that unlocks the client's business and marketing ambitions Leading the Performance capability across the client remit, connecting the transformation strategy to in-campaign performance outcomes through world class data decisioning frameworks, measurement, and experimentation Translate data and technology benefits to clients and internal stakeholders Communicate value and outputs of implemented strategies to stakeholders Implement client-specific digital transformation roadmaps Develop strategic performance frameworks, including forecasting and test-and-learn approaches What you'll need: Detailed understanding of digital marketing technology including DSP's, analytics, DMPs and other relevant tools Have a thorough understanding of key relationships outside of media contacts, including audience, CRM, technology and loyalty leadership teams. You have strong knowledge of programmatic and social with in-platform experience strongly preferred You have fundamental knowledge of other digital disciplines including SEM, SEO, tracking and attribution and web analytics Ability to communicate complex technical concepts in a simple manner, adapting communication styles to suit stakeholders Strong knowledge of digital media and related digital channels, with the ability to debate and improve strategic approaches and execution opportunities. High performer who excels in client service, media planning and implementation You have deep expertise with planning, including tools and strategy You have a passion for understanding and delivering on client business goals What's in it for you? Access to top tier clients and complex business challenges Continuous development through our mixed learning approach All the tools, equipment and mentors you need to be successful in your role Our organisation encourages diversity, supports charities and environmental initiatives We have a bright, open plan and dog friendly office (we love our furry friends) We encourage and fully support flexible working Parental leave * Fun social events – Annual ski trips A bit about us… We are a proud part of the OMD global network, the world's leading marketing and communications agency. As part of the Omnicom Media Group, we provide services to over 5,000 clients in more than 100 countries and employ 11,000 staff. Since launching in 2000, OMD Australia has grown to become Australia's largest media and communications agency, consistently winning awards including: Great Place to Work | Ranked 3, Platinum Status: Top 50 for 15 consecutive years (2009-2024) B&T | Media Agency of the Year 2019, 2020 & 2021, Culture 2020 B&T Women in Media | Employer of the Year 2019 & 2020 Adnews | Media Agency of the Year 2020, Overall Agency of the Year 2020 Mumbrella | Media Agency of the Decade 2009 - 2019, Culture 2019 Adweek | Global Media Agency of the Year 2019 & 2020 Next steps Sound exactly like the sort of role for you? Apply now! If you've got any questions or wish to have a confidential conversation about this role, contact the Talent team. We'd love to hear from you. We are a committed Equal Employment Opportunity (EEO) employer and are dedicated to ensuring that all employees, and prospective employees, can work in an environment that is free from any form of employment discrimination based on race, colour, religion, national or ethnic origin, age, gender, sexual orientation, marital or parental status, physical or mental impairment/disability or any other status. We encourage people of all backgrounds to apply.
