Marketing Insights & Performance Lead Turn data into growth. We’re partnering with a fast-moving business that’s looking for a marketing-savvy analyst to join their team. This is a unique opportunity for someone who blends analytical thinking with a deep understanding of digital marketing channels — someone who doesn’t just report on numbers, but turns them into action. This role is central to the marketing function — owning reporting, building dashboards, identifying trends, and helping teams make smarter, faster decisions. You won’t be managing campaigns directly, but you’ll work closely with performance specialists and step in where needed, offering insight and strategic direction backed by data. You won’t just observe performance — you’ll shape it. Key responsibilities: Lead end-to-end reporting on marketing performance across acquisition, conversion, and ROI. Build and maintain dashboards in platforms like Looker and Amplitude, creating tools that are useful, clear, and actionable. Investigate performance changes across the funnel, identifying what’s working, what’s not, and what to do about it. Collaborate with Performance, Product, Creative, and CRO teams to surface and act on growth opportunities. Support strategic planning with insights that drive smarter budget allocation, testing plans, and channel decisions. Provide hands-on tactical input across paid channels (Meta, Google, YouTube, and ATL) during peak periods or team gaps. Work with internal data teams to ensure accurate tracking and access to marketing metrics. Support automation, test-and-learn culture, and the development of reporting frameworks that scale. Contribute to marketing mix modelling efforts in collaboration with internal and external stakeholders. Monitor broader market and behavioural trends and feed insights into the broader marketing strategy. About you: 6 years in an analytics, insights, or performance role with strong exposure to marketing data. Deep understanding of core growth metrics (CAC, ROAS, LTV, payback) and how to use them to guide strategy. Skilled in tools like Looker, GA4, Amplitude, Google Sheets; SQL is a bonus. Able to design dashboards that provide clarity and spark action. Familiar with paid channels, especially Meta, Google, YouTube, and understand how they operate in practice. Excellent collaborator, able to work cross-functionally with creative, technical, and performance teams. Additional Information $150k super Hybrid 3 days in the office Are you equipped to thrive in this role? If so Apply directly to this job OR send your resume and cover letter to Marketing@thedrivegroup.com.au For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin. https://www.linkedin.com/company/thedrivegroup TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry. We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths. If you have the right skills and attitude we would love to hear from you!
