Job description About us - we are an award-winning toy brand! We're not your average brand. We're trailblazers for hands-on, playful, imaginative cardboard construction, inspiring today's kids to build a better tomorrow. Makedo is a series of cardboard construction tools that inspire children's imagination and creativity through making with upcycled cardboard. We’re passionate about spreading the ideals of upcycling and making do, and we recognise the universe of possibilities in the humble cardboard box. About this role Reporting into the HO Marketing, your primary responsibility will be to lead the planning, creation, and execution of brand-aligned marketing campaigns and content that connect with our audiences and grow Makedo’s presence globally. Some of your responsibilities will include: Leading integrated marketing campaigns across digital, retail, and partner channels to drive awareness, engagement, and sales. Managing the end-to-end content development process—briefing, ideation, production, and delivery—across copy, video, photography, and web. Ensuring consistency in brand voice and visual identity across all content and customer touchpoints. Collaborating across departments to deliver impactful, consistent messaging across all customer touchpoints Supporting global expansion by adapting campaigns for international markets in coordination with sales and distribution teams. Managing and mentoring a small marketing team across social, content, and partnerships to ensure campaign alignment and execution. Tracking campaign performance, sharing insights, and optimising strategy to improve results and brand impact. About you Our ideal candidate is a strategic thinker and creative doer. You bring a love of storytelling, a passion for purpose-led branding, and the ability to manage and inspire both people and projects with clarity and heart. You thrive in a collaborative environment and know how to translate big ideas into results-driven marketing- always looking for ways to raise the bar and bring the Makedo brand to life. If the above responsibility areas and below experience level feels like we're talking about you - we'd love to see your application in our inbox! Our ideal candidate will have experience in: Leading cross-channel marketing campaigns that drive brand awareness and customer engagement. Overseeing content production across multiple mediums (copy, video, photography, digital). Managing and mentoring small marketing teams, while fostering a collaborative, high-performance culture Working cross-functionally with product, sales, operations and customer service, creative and external agencies. Using performance insights to inform marketing strategy and improve ROI. (Bonus) Experience in education, toys, or purpose-driven brands—and a curiosity for hands-on, creative learning. A bit more about us! Working out what's right for your next career move can be tricky. Below is a snapshot of our values and what our current workforce experience as members of our Makedo team. Our core values Collaborative Creativity Adaptive Curiosity Thinking Outside the Box Balanced Approach Freedom of Expression Why join our team? We believe fostering a positive work environment is key to unlocking creativity and achieving greatness. Joining our team comes with exciting benefits, including: A vibrant, friendly and respectful work environment Career growth as we continue to expand Meaningful time spent as a team to strengthen our internal relationships Your ideas being valued and heard Celebrating your birthday with an extra floating day of leave Floating public holidays Working in a modern, light-filled office close to nature And more! Application and recruitment process This is a full time permanent role at Makedo and applicants must have the right to live and work in Australia permanently to apply for this role. We're reviewing applications as they land and recommend applying asap to be considered. If you need more information about us, please visit our website at make.do. If you need more information about the role, please reach out to me, Taryn Buckley, here on LinkedIn after hitting the apply button, share your profile and i'll be in touch asap. Industry Retail Employment Type Full-time
