We are looking for an SEO Specialist to lead our organic growth strategy, drive search engine dominance , and ensure our website and content rank at the top of Google. This role requires deep expertise in SEO strategy, on-page and technical SEO, content optimisation, and analytics tracking to maximise organic traffic and conversions. If you’re an SEO expert who lives and breathes rankings, technical audits, and conversion-driven content strategies , we want to hear from you! About the Role As our Senior SEO Specialist , you will take ownership of SEO strategy and execution across all digital properties, ensuring our website ranks for high-intent keywords while maintaining best-in-class site performance and compliance with Google’s latest algorithm updates . This role requires hands-on experience with advanced SEO tools, technical SEO expertise, and a data-driven approach to achieving organic growth. This role requires deep expertise in SEO strategy, on-page and technical SEO, content optimisation, and analytics tracking to maximise organic traffic and conversions. Key Responsibilities SEO Strategy & Execution Develop and implement a comprehensive SEO strategy to dominate organic search. Conduct keyword research & content optimisation using SurferSEO, Frase.io, Ahrefs, and Screaming Frog . Track and analyze keyword rankings, CTRs, and user behaviour to improve content performance. Optimise landing pages for conversions and search rankings using data-driven A/B testing. On-Page & Content SEO Optimise all pages for Core Web Vitals, meta tags, schema markup, and internal linking . Ensure SEO-optimised copywriting with high search intent and conversational AI-powered content enhancements . Use Google Schema Markup Generator for structured data (FAQ, Reviews, Services). Collaborate with content writers to build topic clusters and authority-driven content hubs . Technical SEO & Performance Optimisation Conduct regular SEO audits using Ahrefs, Screaming Frog, and Google Search Console . Optimise site speed, mobile usability, and crawlability to improve search performance. Implement SEO-friendly URL structures, redirects, and canonical tags . Set up and manage robots.txt, XML sitemaps, and hreflang implementation for international SEO. Analytics & Tracking Set up and optimise Google Analytics 4 (GA4) for user tracking and conversions . Implement and manage Google Tag Manager (GTM) for event tracking and scripts . Monitor SEO performance through Google Search Console & Google Lighthouse . Use Google Optimise for A/B testing of landing pages and call-to-actions. Link Building & Off-Page SEO Build high-quality backlinks and analyse domain authority growth. Conduct competitor backlink analysis to identify link-building opportunities. Optimise Google My Business (GMB) and local SEO factors for location-based searches. AI-Driven SEO & Content Optimisation Utilise AI-powered tools (SurferSEO, Frase.io, Clearscope) for content optimisation. Implement automated SEO monitoring and ranking tracking solutions . Required Skills & Experience SEO Expertise (3 years) Proven experience leading SEO strategy and execution for high-traffic websites. Strong expertise in on-page, off-page, and technical SEO . Mastery of Google Search Console, GA4, GTM, and Google Optimise . Experience with SEO automation & AI-powered content optimisation . Analytics & Performance Tracking Strong skills in data analysis, keyword tracking, and SEO performance optimisation . Experience using Ahrefs, Screaming Frog, Google Search Console, and SurferSEO . Ability to A/B test and optimise landing pages for conversions . Technical SEO & Web Performance Expertise in Core Web Vitals, structured data, and mobile-first indexing . Experience implementing SEO-friendly JavaScript and Webflow optimisations . Strong understanding of schema markup, XML sitemaps, and robots.txt management . Content Optimisation & Strategy Experience with SEO content frameworks, topic clustering, and content silos . Ability to write and optimise SEO-friendly content using AI-powered tools . Familiarity with SurferSEO, Frase.io, and Clearscope for AI-driven content optimisation . Bonus Skills (Nice to Have) Knowledge of programmatic SEO & AI-driven automation tools . Familiarity with Google Ads and PPC landing page optimisation. Basic Knowledge of JavaScript & HTML for SEO customisation . Please click on APPLY NOW
