Join us in making life better live. TEG is home to Ticketek, SXSW Sydney, Laneway Festival and 30 entertainment brands across 40 countries. We’re passionate about bringing fans unforgettable experiences and connecting businesses to audiences through iconic venues, global tours, and world-class entertainment. About Ovation Ovation is a global leader in fan analytics, customer insights, event marketing and are a data-led marketing and research group committed to value creation in the live economy. Ovation’s integrated technology platform is unrivalled in Data Management Solutions, Marketing and Optimisation, and Ticketing Data Initiatives. About the Role: As a Senior Digital Account Manager, you'll orchestrate cross-functional campaign strategies that seamlessly connect media buying, CRM/lifecycle marketing, and performance insights. You'll translate event objectives into cohesive omnichannel plans, ensuring targeted audiences receive the right messages across programmatic, social, email, app, and web channels while collaborating with performance marketers, automation specialists, and data analysts. Requirements What does a day in the life look like? Role Responsibilities: Omnichannel Strategy & Planning Design integrated digital marketing strategies across paid and owned environments. Translate event and brand objectives into channel-neutral campaign plans across digital media and Ticketek owned channels (email, intelligent campaigns, app, push, on-site banners). Collaborate with internal CRM/Marketing Automation teams to align audience segments, lifecycle messaging, and contact strategy with paid media targeting and messaging. Coordinate campaign calendars and flighting to ensure consistent timing across media, email, SMS, and push. Recommend channel mix and tactical deployment based on audience type, purchase cycle, and marketing goals (awareness, consideration, conversion). Act as the connective tissue between the performance media and lifecycle teams to ensure cohesive messaging and frequency control. Ensure accuracy and consistency in reporting sent to clients Ensure invoices are paid and work with leadership on timely escalation Evangelise Automation initiatives across paid and self-service products Data Collaboration & Campaign Optimisation Work with marketing, data and analytics teams to inform smarter planning and iteration. Use insights from GA4, BigQuery, and Looker Studio to influence audience segmentation, retargeting windows, and channel sequencing. Partner with the Data & Analytics team to evaluate event-level performance, surfacing trends across cohorts, event types, and market segments. Help test and refine personalised journeys across media and owned channels using audience insights and predictive signals. Work closely with the tagging and measurement teams to ensure visibility into each part of the funnel. Contribute to post-campaign reviews with a focus on learning loops, uplift opportunities, and attribution clarity. About You Essential experience & skills 5 years in digital marketing, media strategy, CRM/lifecycle marketing, or integrated campaign planning. Experience working across both paid digital media platforms (e.g. Google Ads, Meta, DV360) and owned/lifecycle channels (e.g. Braze, Salesforce, Adobe Campaign). Strong understanding of customer journeys, channel roles, and digital engagement tactics. Confident working with data dashboards and collaborating with analytics teams to extract actionable insights. Excellent communication and project coordination skills across cross-functional teams. Desirable Experience in a ticketing, entertainment, eCommerce, or large-scale transactional environment. Experience with data-driven audience planning using first-party or cloud-based data (e.g. BigQuery, CDPs). Familiarity with audience syncing, retargeting logic, and event segmentation for multichannel campaigns. Working knowledge of marketing automation best practices including triggered comms, frequency management, and behavioural segmentation. Benefits Here’s a taste of what TEG offers: Complimentary event tickets Birthday and volunteering leave Wellbeing discounts & flu vaccinations Paid parental leave & free employee support (EAP) Global rewards and recognition Learning, development & career pathways A diverse, inclusive, and passionate team For more information about TEG please go to http://www.teg.com.au/ TEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities. If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview. Only direct applications will be considered. No recruiters please
